Zachary Smith
Fullerton, CA, USA
405-501-1012
be.net/zacsmithdesign
Result oriented professional with 8+ years of experience in branding and design.Skilled in building and maintaining brand identity within the sporting goods and fishing industry, Proven ability to bring endless energy and contagious passion tho his work, while motivating and inspiring a team as a leader and contributor. Experienced in the ability to increase sales by creating and executing multi-level marketing campaigns.
aspects of packaging and logo applications. Exceptional artistic design skills coupled with with a positive
can-do personality and attitude has assured success in every business venture. Graduate of the Art Institute
of Orange County, California.
aspects of packaging and logo applications. Exceptional artistic design skills coupled with with a positive
can-do personality and attitude has assured success in every business venture. Graduate of the Art Institute
of Orange County, California.
Work Experience
Melton Tackle
Creative Director
Created and Maintained branding guidelines for all marketing materials
Recommended and gained management approval to execute new, previously untested marketing activities, including full-year national and international print ads, SEO website development work and social media campaigns.
Led launches of major products, including positioning, product development, packaging design, media, consumer promotions.
Designed marketing strategy, materials and programs for retail store locations as well as online.
Created marketing literature, print collateral and sales kits for for sales team, and conducted market research to support business objectives.
Recommended and gained management approval to execute new, previously untested marketing activities, including full-year national and international print ads, SEO website development work and social media campaigns.
Led launches of major products, including positioning, product development, packaging design, media, consumer promotions.
Designed marketing strategy, materials and programs for retail store locations as well as online.
Created marketing literature, print collateral and sales kits for for sales team, and conducted market research to support business objectives.
November 2013
- Present
Anaheim, California, United States
Seta Internationa
Mobile App.Designer
Skillfully designed mobile applications that pushed limits and set precedents in the mobile industry, by using knowledge of interactive design and keeping up with current trends.
•Communicate with clients and developed project deliverable in a timely manor
•Came up with creative solutions that have never been done before.
•Used interactive tools to create dynamic apps that are fun for the user
•Communicate with clients and developed project deliverable in a timely manor
•Came up with creative solutions that have never been done before.
•Used interactive tools to create dynamic apps that are fun for the user
March 2012
-
Irvine, California, United States
7 Diamonds Clothing Company
Graphic Designer/ Marketing
Designed cads and tech packs for men's woven shirts, knitted shirts/ sweaters, wool and leather jackets, and denim.
Created and maintained online and printed line sheets for national and international sales force.
Photographed and edited all merchandise for line sheets and sells cads.
Work together with design team to create dynamic line of mens wear to fit any market.
Designed trade publications and marketing materials for trade shows and sales meetings
Created trim pieces and tags for clothing line
Created and maintained online and printed line sheets for national and international sales force.
Photographed and edited all merchandise for line sheets and sells cads.
Work together with design team to create dynamic line of mens wear to fit any market.
Designed trade publications and marketing materials for trade shows and sales meetings
Created trim pieces and tags for clothing line
June 2011
- April 2012
Tustin, California, United States
Lucent Products
Product Development
Concepted, designed and sold sunglasses for international chain stores
Ran quality control for all samples and communicated with manufactures over seas.
Networked and successfully set up new accounts leading to a 5% profit increase yearly.
Helped design over 300,000 different frames and patterns a year.
Maintained an e commerce web site with over 500 products for sale.
Created the bi-yearly look book and catalog with over 1,000 different frames in it
Ran quality control for all samples and communicated with manufactures over seas.
Networked and successfully set up new accounts leading to a 5% profit increase yearly.
Helped design over 300,000 different frames and patterns a year.
Maintained an e commerce web site with over 500 products for sale.
Created the bi-yearly look book and catalog with over 1,000 different frames in it
May 2010
- June 2011
Chino Hills, California, United States
Ambition Magazine
Creative Director/Intern
Managed Jr. Design team to format and design ambition magazine (print and online)
Used comparable magazines to concept and lay out the media kit and magazine
Supported the branding and logo strategy through graphic and image design
Used comparable magazines to concept and lay out the media kit and magazine
Supported the branding and logo strategy through graphic and image design
January 2010
- May 2010
Costa Mesa, California, United States
Amico, Inc.
Junior designer/intern
Created sports related logos and designs for various sporting leagues’ apparel
Laid out nationally distributed flyers, brochures and other sales materials
All in-house product photography for sales and marketing materials
Completed all work in a timely fashion and meet all deadlines
Laid out nationally distributed flyers, brochures and other sales materials
All in-house product photography for sales and marketing materials
Completed all work in a timely fashion and meet all deadlines
April 2009
- November 2009
Lake Forest, California, United States
Education
The Art Institue Of California Orange County
BS in Graphic Design
AIGA
Epsilon Sigma Chapter -Tau Kappa Epsilon Fraternity
Epsilon Sigma Chapter President and House Manager
Boy Scouts of America - Eagle Scout
Epsilon Sigma Chapter -Tau Kappa Epsilon Fraternity
Epsilon Sigma Chapter President and House Manager
Boy Scouts of America - Eagle Scout
June 2009
- June 2011
Costa Mesa, California, United States
Awards
Tau Kappa Epsilon
Mid America Greek Conferance Chair
200812
Tau Kappa Epsilon
Epsilon Sigma President and house manager
200701
Boy Scouts Of America
Eagel Scout
200403
Skills
Ability To Exceed Deadlines,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop CS5,
Advertising And Marketing Campaigns,
Art Direction,
Branding,
Business Development,
Excellent Customer Service,
Fashion Design,
Front End Web Design,
Layouts,
Logos,
Mac,
Packaging Design,
Pattern Making ,
Photography,
Product Development,