Zach Cassidy
Graphic Desginer
Adelaide, AustraliaI have gained an invaluable breadth of experience working across multiple brands in the public eye. I am great at working in high pressure situations, under tight deadlines with limited direction and have a can-do attitude which allows me to successfully deliver effective and engaging communications materials. My logical and strategic thought process provides a great benefit to my clientele, as I always read and embed myself within a project so I can better contribute to the messaging and hierarchy of information. Having a holistic oversight of the project is one of the most effective ways to achieve the best possible outcomes for the customer.
I am well-known for delivering exceptional results, given my ability to quickly grasp new and complex concepts. My resilience and flexibility allow me to respond quickly to shifting priorities and continue to provide great service. I am well-versed at working with vague or incomplete information. Building understanding and uncovering people’s core motivation is a practised skill that helps me to effectively communicate and collaborate with others. I am able to apply this understanding and my expertise to assist teams to better define their objectives and enhance their outcomes.
I am well-known for delivering exceptional results, given my ability to quickly grasp new and complex concepts. My resilience and flexibility allow me to respond quickly to shifting priorities and continue to provide great service. I am well-versed at working with vague or incomplete information. Building understanding and uncovering people’s core motivation is a practised skill that helps me to effectively communicate and collaborate with others. I am able to apply this understanding and my expertise to assist teams to better define their objectives and enhance their outcomes.
Work Experience
Renewal SA
Graphic Designer
• Being part of making a better future for all South Australians
• Very proud to be an integral part of Renewal SA’s commitment to reconciliation, including scripting, storyboarding, pitching and starring in a video detailing that commitment and integrating a First Nations artwork to be part of the corporate brand
• Being a part of a broader team to deliver engagement and community open days for the public to understand and contribute to our projects—such as Lot Fourteen, Glenside and Tonsley totalling approximately 14,000 visitors—these were supported by large-scale signage and information boards, advertising campaigns, interactive handouts, print publications and all-hands-on-deck event support
• Award recognition within the design industry for a government project, both on a national and international scale
• Pitched and produced a 13-minute animated video for a primary school audience, detailing the demolition and recycling streams of the old Royal Adelaide Hospital
• Led and delivered two major brand refreshes for Renewal SA
• Created numerous brands and sub-brands
• Refreshed Works Program branding and helped shape its language and collateral to better deliver training and employment initiatives for local people
• Contributed throughout all stages of the Festival Plaza project, from planning through to development and delivery; including designing, managing and updating multiple stages of hoarding totaling up to 1km at any one time, delivering a wayfinding strategy to help navigate all development works and producing project update timelapse videos
• Collaborated to deliver activation programs which helped breathe new life into communities, not only providing design support but also hands-on event support—namely Urban Beach and Blue Hive at Adelaide Riverbank and Hello Fridays at Lot Fourteen
• Adapted and continued to deliver on the organisation’s needs across two political turnovers and two major internal restructures
• Very proud to be an integral part of Renewal SA’s commitment to reconciliation, including scripting, storyboarding, pitching and starring in a video detailing that commitment and integrating a First Nations artwork to be part of the corporate brand
• Being a part of a broader team to deliver engagement and community open days for the public to understand and contribute to our projects—such as Lot Fourteen, Glenside and Tonsley totalling approximately 14,000 visitors—these were supported by large-scale signage and information boards, advertising campaigns, interactive handouts, print publications and all-hands-on-deck event support
• Award recognition within the design industry for a government project, both on a national and international scale
• Pitched and produced a 13-minute animated video for a primary school audience, detailing the demolition and recycling streams of the old Royal Adelaide Hospital
• Led and delivered two major brand refreshes for Renewal SA
• Created numerous brands and sub-brands
• Refreshed Works Program branding and helped shape its language and collateral to better deliver training and employment initiatives for local people
• Contributed throughout all stages of the Festival Plaza project, from planning through to development and delivery; including designing, managing and updating multiple stages of hoarding totaling up to 1km at any one time, delivering a wayfinding strategy to help navigate all development works and producing project update timelapse videos
• Collaborated to deliver activation programs which helped breathe new life into communities, not only providing design support but also hands-on event support—namely Urban Beach and Blue Hive at Adelaide Riverbank and Hello Fridays at Lot Fourteen
• Adapted and continued to deliver on the organisation’s needs across two political turnovers and two major internal restructures
January 2015
- Present
Australia
Zach Cassidy Communication Design
Creative Director, Account Manager, Administrator
• Work with clients across a wide range of industries
• Won an award within the design industry as a student
• Won an award within the design industry as a student
January 2012
- Present
Australia
Office Of The Commissioner For Public Sector Employment
Graphic Designer (0.4 FTE secondment)
• Helped the state respond to the COVID-19 pandemic
• Created the brand for the WHS hazard reporting system
• Created the brand for the WHS hazard reporting system
May 2020
- November 2020
Australia
TIA Australia
Creative Director
• Very rewarding experience knowing I’m part of a solution working towards creating brighter futures for underprivileged children
• Completely overhauled the visual brand and language
• Worked within a bilingual organisation—Spanish (Bolivia)
• Completely overhauled the visual brand and language
• Worked within a bilingual organisation—Spanish (Bolivia)
March 2013
- January 2020
Australia
TIA Australia
Manager, Marketing and Communications
• Delivered campaigns to drive donations—namely the “Help Us Help Them” campaign that increased donations significantly and raised the profile of TIA in the community
• Managed a small team of social media and communications coordinators and a designer
• Quadrupled reach and engagement on social media
• Played an instrumental part in the delivery of the major fundraising event of the year—an Olympic-themed quiz night—that resulted in over $10,000 revenue
• Managed a small team of social media and communications coordinators and a designer
• Quadrupled reach and engagement on social media
• Played an instrumental part in the delivery of the major fundraising event of the year—an Olympic-themed quiz night—that resulted in over $10,000 revenue
January 2016
- February 2017
Australia
Workskil Australia
Graphic Designer
• Developed a signage strategy for all satellite offices
September 2014
- October 2014
Australia
TAFE SA
Tutor
• Rewarding experience guiding students through their education
October 2012
- April 2014
Australia
Zach Cassidy & Georgia Gabrielle Design
Co-Creative, Founder
• Received real-life professional experience whilst still undertaking study
March 2013
- November 2013
Australia
Education
TAFE SA
Advanced Diploma of Advertising and Graphic Design
February 2012
- February 2014
Australia
TAFE SA
Diploma of Screen and Media (specialising in CGI and Visual Effects)
February 2014
- January 2015
Australia
Awards
Australian Graphic Design Association
Finalist - Design Effectiveness / Brand Strategy & Communication
2019
Australian Graphic Design Association
Finalist - Student category
2013
The Design Kids
Fourplay Typography Exhibition
2014