Yuri Pessa

Senior Experience Design Consultant

Belo Horizonte, Brazil
Hi there! I have a Bachelor’s degree in Graphic Design and for the past 5 years I've been specializing myself in UI/UX design, design systems and agile. I'm crazy about pixel perfection and motion design on interfaces. I'm in love with technology and specially games, movies, and series. Seriously, I'm crazy about the last three. They are my main references and have great influence in my creative power.

Work Experience


Lead Experience Design Consultant

September 2019 - Present Belo Horizonte, Brazil


Senior Experience Design Consultant

August 2018 - August 2019 Belo Horizonte, Brazil


Head of Design

As the Head of Design I was responsible for the creative vision not just for the Design Team but the whole organization. I established processes and practices for realizing that vision, and set the bar for quality. I contributed to the development of brand definition and experience principles, and ensured that those were appropriately interpreted through the team’s work. Part of all that was the role as PO. Together with the Design Team and the Dev Team, we set the vision for our products and services in the future; and prioritized the to do’s.
May 2017 - July 2018 Brazil


UI/UX Designer

At Shippify we were responsible for designing useful, simple and delightful interfaces and experiences across multiple platforms. We worked very closely with our Dev Team to concept, prototype, design and test our products and services. After the product was live, we went back and iterated our experiences until they reached the high standards that we were looking for.
June 2015 - April 2017 Brazil


UI/UX Designer and Founder

After some time I decided to bring back my design studio. Now focused on providing UI/UX consulting to early stage startups. It was a great opportunity to jump from projects of one industry to another, handling different demands, stakeholders and deadlines.
January 2015 - January 2016 Brazil


UI/UX Designer

My experience working with Trakto can be split in two major moments, due to the fact that the company joined two different accelerating programs.

The first one was SEED (Startups and Entrepreneurship Ecosystem Development) created by the state government of Minas Gerais in Brazil. There I designed key improvements in usability and interaction for the Android and iOS apps. I also watched closely the development of these two versions and learned a lot about the particularities of designing for different operational systems.

The second accelerating program was Abril Plug and Play, a partnership between Editora Abril (major Brazilian publisher and one of the biggest media holdings in Latin America) and Plug & Play Tech Center (global accelerator specialized in growing tech startups). The first stage was at Abril’s HQ, there we designed a new web product, more complex and with more features than the mobile versions. I worked as the PO of this MVP and also participated in business model, agile and lean startup workshops.

The second stage was at P&P Tech Center’s HQ. We continued to work on the growth and evolution of our MVP, keeping my role as the PO. I also met and shared a lot of experience with startups from all over the world.
April 2014 - December 2014 Brazil


Graphic Designer and Founder

JUBO was a design studio created by me and some friends back at the university. It was my first experience as an entrepreneur. There we had the opportunity to work in different kinds of projects and test different methodologies. The studio was all about experimentations so we worked in projects like branding, UI/UX, print design and textile design.
2012 - March 2014 Brazil


Graphic Design Intern

2012 - 2013 Brazil


Graphic Design Intern

2011 - 2011 Brazil


UEMG: Escole De Design

Bachelor of Graphic Design

2010 - 2014 Belo Horizonte, Brazil


Portuguese (Native),
English (Fluent),
Spanish (Beginner),


Agile, Concept Generation, Design System, Innovating, Interaction Design, Planning, Presenting, Problem Solving, Storytelling & Storyboarding, Usability Testing, User Experience, User Interface, Visual Design,