Yo Umeda
Creative Director
Los Angeles, CA, USA
3102669848
youmeda.myportfolio.com
Work Experience
Liquid Sunshine / Dr Pepper Keurig
executive creative director
A founding member of a newly established in-house full-service agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr
Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W,
Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s
iconic and refreshing brands with equally iconic and refreshing creative
communications and experiences.
Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W,
Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s
iconic and refreshing brands with equally iconic and refreshing creative
communications and experiences.
August 2021
- June 2023
California, United States
Present
Founder /creative director
Freelance Creative director / Founder for Present / Creative Consulting Agency for global brands
A list of clients : BEATS BY DR DRE. TBWA , TBWA hakuhodo, HAKUHODO, Facebook , Oculus and more
A list of clients : BEATS BY DR DRE. TBWA , TBWA hakuhodo, HAKUHODO, Facebook , Oculus and more
October 2016
- January 2023
California, United States
freelance creative director
Facebook internal agency Creative X to build their brand/product communication on and off their platform.
July 2019
- December 2019
San Francisco, California, United States
Oculus
freelance Creative Director
Created various brand communication works for the Oculus brand.
May 2018
- May 2019
Menlo Park, California, United States
David & Goliath
Creative Director
October 2015
- September 2016
California, United States
McCann Erickson
EVP Executive Creative Director
Executive Creative director position for Microsoft global account.
September 2014
- September 2015
New York, New York, United States
Clinique
Vice President of Creative / Design
My mission at Clinique is to rebuild already amazingly recognizable brand to again the brand that people talk about with innovation, technology yet very well thought communication.
March 2014
- September 2014
New York, United States
TBWA MAL
Creative Director
As creative director at TBWA/ Media Arts Lab which is an exclusive ad agency for Apple Inc. I was responsible for Apple's Global communication and creative operation for asia pacific area within our global network.
January 2011
- February 2014
California, United States
Wieden + Kennedy TOKYO
Associate Creative Director
I worked for W+K tokyo as ACD where I was in charge of managing projects for various clients suck as NIKE and Otsuka pharmacy.
August 2009
- October 2010
Japan
180 Amsterdam
Sr. Creative
worked on various global campaigns for clients such as Adidas, Amstel and Heineken along with new business pitches.
December 2006
- August 2009
Amsterdam, Netherlands
Publicis & Hal Riney
Sr. Art Director
Sprint, AAA, various new business pitches.
April 2006
- December 2006
San Francisco, California, United States
Goodby Silverstein And P
Art Director
HP, Comcast, Emerald nuts
October 2003
- April 2006
San Francisco, California, United States
Arc Worldwide
Art Director
Orbitz, Levis, Cadillac
April 1998
- May 2002
San Francisco, California, United States
Education
Aoyama Gakuin
Economics
April 1986
- March 1992
Tokyo, Japan
Languages
English (Fluent),
Japanese (Native),
Awards
The One Club
one show
2010
Cannes Lions
film
2009
Effie Awards - Effie Worldwide
effie
2008
The FWA - Favorite Website Awards
site of the week
2007
Art Directors Club (ADC) - New York
Interactive silver
2005
The One Club
one show interactive
2006
The FWA - Favorite Website Awards
site of the day
2006
New York Festivals Awards
new york festival
2005
The One Club
one show interactive
2005
Webby Awards
best of category
2006
Communication Arts
design annual
2000
Skills
Creative Direction,
Art Direction,
Graphic Design,
Interactive Design,
International Creative Operation,