Yo Umeda

Creative Director

Los Angeles, CA, USA

Work Experience

Liquid Sunshine / Dr Pepper Keurig

executive creative director

A founding member of a newly established in-house full-service agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr
Pepper, Snapple, Keurig, Green Mountain Coffee Roasters, 7UP, Bai, A&W,
Core, Canada Dry, Mott’s, and Schweppes. Our mission is to help grow KDP’s
iconic and refreshing brands with equally iconic and refreshing creative
communications and experiences.
August 2021 - June 2023 California, United States

Present

Founder /creative director

Freelance Creative director / Founder for Present / Creative Consulting Agency for global brands
A list of clients : BEATS BY DR DRE. TBWA , TBWA hakuhodo, HAKUHODO, Facebook , Oculus and more
October 2016 - January 2023 California, United States

Facebook

freelance creative director

Facebook internal agency Creative X to build their brand/product communication on and off their platform.
July 2019 - December 2019 San Francisco, California, United States

Oculus

freelance Creative Director

Created various brand communication works for the Oculus brand.
May 2018 - May 2019 Menlo Park, California, United States

David & Goliath

Creative Director

October 2015 - September 2016 California, United States

McCann Erickson

EVP Executive Creative Director

Executive Creative director position for Microsoft global account.
September 2014 - September 2015 New York, New York, United States

Clinique

Vice President of Creative / Design

My mission at Clinique is to rebuild already amazingly recognizable brand to again the brand that people talk about with innovation, technology yet very well thought communication.
March 2014 - September 2014 New York, United States

TBWA MAL

Creative Director

As creative director at TBWA/ Media Arts Lab which is an exclusive ad agency for Apple Inc. I was responsible for Apple's Global communication and creative operation for asia pacific area within our global network.
January 2011 - February 2014 California, United States

Wieden + Kennedy TOKYO

Associate Creative Director

I worked for W+K tokyo as ACD where I was in charge of managing projects for various clients suck as NIKE and Otsuka pharmacy.
August 2009 - October 2010 Japan

180 Amsterdam

Sr. Creative

worked on various global campaigns for clients such as Adidas, Amstel and Heineken along with new business pitches.
December 2006 - August 2009 Amsterdam, Netherlands

Publicis & Hal Riney

Sr. Art Director

Sprint, AAA, various new business pitches.
April 2006 - December 2006 San Francisco, California, United States

Goodby Silverstein And P

Art Director

HP, Comcast, Emerald nuts
October 2003 - April 2006 San Francisco, California, United States

Arc Worldwide

Art Director

Orbitz, Levis, Cadillac
April 1998 - May 2002 San Francisco, California, United States

Education

Aoyama Gakuin

Economics

April 1986 - March 1992 Tokyo, Japan

Languages

English (Fluent),
Japanese (Native),

Awards

The One Club

one show

2010

Cannes Lions

film

2009

Effie Awards - Effie Worldwide

effie

2008

The FWA - Favorite Website Awards

site of the week

2007

Art Directors Club (ADC) - New York

Interactive silver

2005

The One Club

one show interactive

2006

The FWA - Favorite Website Awards

site of the day

2006

New York Festivals Awards

new york festival

2005

The One Club

one show interactive

2005

Webby Awards

best of category

2006

Communication Arts

design annual

2000

Skills

Creative Direction, Art Direction, Graphic Design, Interactive Design, International Creative Operation,