Yon Gutierrez

Product Designer

Miami, FL, USA
I'm a Product Designer and technologist passionate about User-centered design, aesthetics, problem-solving, and customer/client satisfaction with 12+ years of working with a broad range of clients and projects across the US, Europe, and Latin America.

Work Experience

Univista Insurance

UX/UI Designer, Branding

Worked closely with CTO and other stakeholders to deliver the design of:
- UNI Design System (v1.0)
- Univista Insurance Rebrand
- Brand Guidelines Book (PDF)
- Brand Guidelines Web
- Univista App for Clients and Agents
- 4 Online Stores for company's commercial partners; AlfaProduct, Café El Mío, Maximus Level and Amazind Care
September 2019 - Present Miami, Florida, United States

AlaMesa

Senior Product Designer

Built design, marketing, and growth teams for Alamesa, Cuba’s #1 travel and tourism app, which focuses on restaurants and gastronomic experiences on the island. Led sales, partnerships, and brand strategy. Oversaw UX/UI for Native iOS and Android mobile apps, as well as websites. Highlights:

- Built advertising model and scaled team from three to 25 employees
- Helped accelerate total listings from 20 restaurants to 1,500+ around the Island
- Developed strategy to secure venture capital seed round of investment
- Enabled expansion from solely information provider to offering profit-generating services (Bookings, Deliveries, Experiences, Prepaid Meals)
- Crafted marketing campaigns leading to coverage in major newspapers and tech blogs (NY Times, The Economist, Forbes, Yahoo, Techcrunch, etc). Referenced by US President Barack Obama during historic Cuba visit
May 2011 - September 2019 Cuba

The Holiday Place

Graphic & User interface designer

I helped them provide custom holiday trips to 50+ destinations worldwide.
January 2014 - July 2016 United Kingdom

CUEMBY LLC

UI/UX Design, Projects Management

Built and led the design team and designed websites & branding for US small businesses.
February 2008 - September 2011 Florida, United States

Independent Contractor

Graphic Designer, UI/UX Designer

Working remotely, I designed websites, branding, and ads for the US, Europe, and Latin America small businesses.
May 2008 -

Education

ISDI

Diseño de Comunicación Visual

- Graphic design: Editorial design of magazines, books, newspapers, catalogs, various supports, infographics, typography, illustration, comic strips, packaging and packaging.

- Digital Design: Website designs, multimedia, interface for software and video games, applications for mobile devices.

- Audiovisual Design: Design of promotional, institutional, musical and video game videos, design of audiovisual systems for television and cinema, infographics and animated banners, and animation.

- Space Design: Design of signage systems, stand and setting design for spaces. Design of identity systems and campaign design.

Evaluate processes, products, services, and projects in each of the spheres of action where it works.

Investigate design processes, design theory, product development, user characteristics, and contexts.

Manage design projects, strategies, and design programs at the company level.
September 2007 - June 2012 Havana, Cuba

Languages

Spanish (Native),
English (Fluent),

Awards

Behance

Feature by Behance in "Web Design" category.

2015

TuAndroid 2018 Awards

First Prize: "Best Cuban Application Design"

2018

ONDI (National Bureau Of Design)

1st Prize: GUI Guidelines for Cuban Health Network, INFOMED.

2014

UNEAC (Union Of Artists And Writers Of Cuba)

First prize: Product & Service Design AlaMesa Cuba, Cuban Directory of Restaurants¨

2014

ONDI (National Bureau Of Design)

Mention: PSA ¨Reciclar es comenzar ¨

2012

Skills

Adaptability, Branding, Collaboration, Design Strategy, Design Thinking, Handling Pressure, Interaction Design, Lean Startup Methodology, Logo Design, Management, Market Research, Problem Solving, Prototyping, UI/UX Design, Web Design, Wireframing,