Yon Gutierrez
Product Designer
Miami, FL, USA
+1 (786) 878-1886
be.net/yon2x2
I'm a Product Designer and technologist passionate about User-centered design, aesthetics, problem-solving, and customer/client satisfaction with 12+ years of working with a broad range of clients and projects across the US, Europe, and Latin America.
Work Experience
Univista Insurance
UX/UI Designer, Branding
Worked closely with CTO and other stakeholders to deliver the design of:
- UNI Design System (v1.0)
- Univista Insurance Rebrand
- Brand Guidelines Book (PDF)
- Brand Guidelines Web
- Univista App for Clients and Agents
- 4 Online Stores for company's commercial partners; AlfaProduct, Café El Mío, Maximus Level and Amazind Care
- UNI Design System (v1.0)
- Univista Insurance Rebrand
- Brand Guidelines Book (PDF)
- Brand Guidelines Web
- Univista App for Clients and Agents
- 4 Online Stores for company's commercial partners; AlfaProduct, Café El Mío, Maximus Level and Amazind Care
September 2019
- Present
Miami, Florida, United States
AlaMesa
Senior Product Designer
Built design, marketing, and growth teams for Alamesa, Cuba’s #1 travel and tourism app, which focuses on restaurants and gastronomic experiences on the island. Led sales, partnerships, and brand strategy. Oversaw UX/UI for Native iOS and Android mobile apps, as well as websites. Highlights:
- Built advertising model and scaled team from three to 25 employees
- Helped accelerate total listings from 20 restaurants to 1,500+ around the Island
- Developed strategy to secure venture capital seed round of investment
- Enabled expansion from solely information provider to offering profit-generating services (Bookings, Deliveries, Experiences, Prepaid Meals)
- Crafted marketing campaigns leading to coverage in major newspapers and tech blogs (NY Times, The Economist, Forbes, Yahoo, Techcrunch, etc). Referenced by US President Barack Obama during historic Cuba visit
- Built advertising model and scaled team from three to 25 employees
- Helped accelerate total listings from 20 restaurants to 1,500+ around the Island
- Developed strategy to secure venture capital seed round of investment
- Enabled expansion from solely information provider to offering profit-generating services (Bookings, Deliveries, Experiences, Prepaid Meals)
- Crafted marketing campaigns leading to coverage in major newspapers and tech blogs (NY Times, The Economist, Forbes, Yahoo, Techcrunch, etc). Referenced by US President Barack Obama during historic Cuba visit
May 2011
- September 2019
Cuba
The Holiday Place
Graphic & User interface designer
I helped them provide custom holiday trips to 50+ destinations worldwide.
January 2014
- July 2016
United Kingdom
CUEMBY LLC
UI/UX Design, Projects Management
Built and led the design team and designed websites & branding for US small businesses.
February 2008
- September 2011
Florida, United States
Independent Contractor
Graphic Designer, UI/UX Designer
Working remotely, I designed websites, branding, and ads for the US, Europe, and Latin America small businesses.
May 2008
-
Education
ISDI
Diseño de Comunicación Visual
- Graphic design: Editorial design of magazines, books, newspapers, catalogs, various supports, infographics, typography, illustration, comic strips, packaging and packaging.
- Digital Design: Website designs, multimedia, interface for software and video games, applications for mobile devices.
- Audiovisual Design: Design of promotional, institutional, musical and video game videos, design of audiovisual systems for television and cinema, infographics and animated banners, and animation.
- Space Design: Design of signage systems, stand and setting design for spaces. Design of identity systems and campaign design.
Evaluate processes, products, services, and projects in each of the spheres of action where it works.
Investigate design processes, design theory, product development, user characteristics, and contexts.
Manage design projects, strategies, and design programs at the company level.
- Digital Design: Website designs, multimedia, interface for software and video games, applications for mobile devices.
- Audiovisual Design: Design of promotional, institutional, musical and video game videos, design of audiovisual systems for television and cinema, infographics and animated banners, and animation.
- Space Design: Design of signage systems, stand and setting design for spaces. Design of identity systems and campaign design.
Evaluate processes, products, services, and projects in each of the spheres of action where it works.
Investigate design processes, design theory, product development, user characteristics, and contexts.
Manage design projects, strategies, and design programs at the company level.
September 2007
- June 2012
Havana, Cuba
Languages
Spanish (Native),
English (Fluent),
Awards
UNEAC (Union Of Artists And Writers Of Cuba)
First prize: Product & Service Design AlaMesa Cuba, Cuban Directory of Restaurants¨
2014
Skills
Adaptability,
Branding,
Collaboration,
Design Strategy,
Design Thinking,
Handling Pressure,
Interaction Design,
Lean Startup Methodology,
Logo Design,
Management,
Market Research,
Problem Solving,
Prototyping,
UI/UX Design,
Web Design,
Wireframing,