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Yiying Lu is an award-winning cross-culture artist & designer with more than 10 years of experience in the creative realm. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series. Her projects have been featured in many publications, including The New York Times, Forbes, The Atla… Read More
Yiying Lu is an award-winning cross-culture artist & designer with more than 10 years of experience in the creative realm. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series. Her projects have been featured in many publications, including The New York Times, Forbes, The Atlantic, NBC News, TIME, CNN, BBC, San Francisco Chronicle, TechCrunch, Mashable, The Huffington Post and so on. Her clients including Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, Maybelline NY and so on.

Yiying currently leads creative direction at 500 Startups, the world's most active venture capital firm and startup accelerator. She is also a creative advisor at NYU Shanghai and Adobe. She is dedicated to teach and apply creative design thinking to startup companies and corporate organizations, in order to increase their user acquisition and market growth. Read Less
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