Yifei Chai

Royal College of Art/ Imperial College London

London, United Kingdom
Since childhood, Yifei Chai has experienced different cultures and social environments, contrary opinions and paradoxical points of view. Through these experiences he has learned not to take for granted absolute values but to analyse and take different perspectives for himself.

Graduating with First Class Honours from Central Saint Martins BA (Hons) Product Design, his work has won acknowledgement from many institutions and corporations: Winner of the Design Museum’s Design Symposium and shortlisted for the 2012 Nova Award. Yifei’s work has also been published on magazines such as 2012 Credo XIV Magazine, Contagious Magazine, Tumblr and Lowe + Partners.

Now studying on the MA/MSc Innovation Design Engineering at the Royal College of Art, Yifei thrives to gain a stronger engineering foundation and most importantly, to meet and work with multidisciplinary talents.

Work Experience

MR Sports

Branding consultant

In charge of producing the complete branding package.
June 2013 - September 2013 Beijing, China

Pernod Ricard

Freelance

Following the successful pitch to BIG group for ‘The Future of Conviviality’ project. For experience mapping, user profiling and user journey.
September 2013 - September 2013 London, United Kingdom

Hong Kong Economic And Trade Office

Freelance

Poster designs
March 2012 - April 2012 London, United Kingdom

CBi Shanghai

Intern

Planning and founding of Dayuan Agency and in charge of the Branding and VI.
July 2011 - September 2011 Shanghai, China

Tangerine

Placement

Built 1-1 card models for Air France 1st class seating project.
June 2011 - June 2011 London, United Kingdom

Arevalo Studio

Design assistant

Branding, R&D
April 2011 - March 2011 London, United Kingdom

Cumulus

Exhibition team

Execution of Central Saint Martian's booth at Cumulus Shanghai conference and exhibition 2010.
September 2010 - September 2010 Shanghai, China

CCTV

Freelance

Flyer designs
August 2010 - August 2010 Beijing, China

Central Saint Martins College Of Art And Design

Course representative

September 2009 - June 2011 London, United Kingdom

Linde Group

Intern

Studied 6 Sigma management tool and designed safety and publicity posters.
June 2010 - July 2010 Shanghai, China

CCTV

Coach, Judge & Host

Coach for CCTV Star of Outlook VIP program. Judge and final round host for Star of Outlook competition.
February 2009 - June 2009 Beijing, China

Olympics

Volunteer

Volunteer for the 2008 Beijing Olympic games at the Judo & Taekwondo Stadium.
June 2008 - September 2008 Beijing, China

Education

Royal College Of Art

MA/MSc Innovation Design Engineering

Joint Double Masters MA Innovation Design Engineering from Royal College of Art & MSc Engineering from Imperial College of Art.
September 2013 - Present United Kingdom

Central Saint Martins College Of Art And Design

BA (Hons) Product Design

Received a First Class Honours.
Client Project (A+): Origami table, shortlisted for Nova Awards
Self Initiated Project (A+): Tranquil Water, published on Credo XIV
September 2009 - July 2012 London, United Kingdom

University Of Science And Technology Beijing

Industrial Design

August 2007 - June 2009 Beijing, China

Languages

English (Native),
Chinese (Native),
Mandarin (Native),

Awards

Pernod Ricard

The Future of Conviviality - Most Disruptive Award

2013

Lowe + Partners

Nova Award

2012

Design Museum

Design Symposium

2009

CCTV

Second Prize for CCTV Cup English Speaking Competition

2008

Skills

Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro , Final Cut, Graphite, Keyshot, Model Making, Photography, Rhino,