Yeeling Chua


Singapore City, Singapore
Constantly craving and thirsty for more opportunities of experiencing through projects from scratch, pulling all-nighters to get the next big idea, unleashing all my creative flair into concrete works and creating yet another beautiful piece of pixel-related wonder.

I enjoy brainstorming and working together with a team of awesome creatives as much as I also like to do work independently on my own. I truly believe that every designer has a style of their own and for me, I'd say mine is often minimalistic with a hint of boldness. Also, great typography is an absolute must for that yummy touch. I also enjoy discovering the latest digital trends and learning how to mix them up with my style for the best result.

I specialize in Web Design, GUI Design, Graphic Design, Interactive Design, Branding/Identity Design and various Print Design.

While I'm not busy indulging in making beautiful pixels, I find another spot on the map and plan for my next big trip. I love traveling, learning about new cultures and talking to people from anywhere and if I'm not doing these, I'd probably be raving at some music festival or concert. Although, I still enjoy and appreciate the quieter side of life such as musicals, ballet performances or even just a nice, long walk with great company, tea and conversation.

Work Experience


Digital UI/UX + Web Designer

May 2013 - Present Singapore

BBDO/Proximity Singapore

Freelance Digital Designer

Worked with Creative Directors and art directed several campaigns and on-going promotional materials on accounts such as VISA, ExxonMobil, Banyan Tree, Aviva, Fedex, P&G and Mercedes Benz.
September 2013 - March 2014 Singapore

Wunderman Singapore


Designing websites and digital collaterals related to parts or whole of a digital campaigns of pitch, as well as being involved throughout the journey of brainstorming ideas from scratch to finished products.
May 2011 - May 2013 Singapore

Wunderman New York

Digital Media Intern

Assisting in brainstorming for pitches and campaigns, collecting research and surveys for insights as well as designing required collaterals related to involved campaigns. Also designed in-house collaterals for events and internal projects.
August 2010 - November 2010 New York, New York, United States


Temasek Design School

Diploma in Interactive Media Design

April 2008 - May 2011 Singapore


English (Native),
Mandarin (Native),
Hokkien (Conversational),


Adobe Illustrator, Adobe Illustrator, Adobe Photoshop, Adobe Photoshop, Branding/Identity Design, CSS, Graphic Design, GUI Design, HTML, Interactive Design, Print Design, UI/UX Design, Web Design,