• Self launched an apparel company, with influences from historical classic art, contemporary and street art
• Executed brand directions and guidelines via typography, web design, content design, and photography
• Designed logo, all web graphic and text contents, product designs, marketing materials, and email templates
• Executed photoshoots in Boston, MA, St. Augustine, FL, and supervised on outsourced celebrity photoshoots
• Promoted brand through Google analytics, all major social media platforms, blogs, paid ads and celebrities

• Filmed, edited and produced documentary lm Qingdao: The People, as a part of a city promotion campaign
• Created and implemented full brand style guide for Baden Group incense product line, Sunny Hills
• Designed and illustrated graphics from lyrics of the entertainer Drake, which became widely recognized
through Instagram, it was also acknowledged by Drake and the OVO crew • Researched and analyzed creative direction for Point & Co. flower shop, designed logo and stationary suite
• Created design directions for 3Wave store, including logos, print ads, style guide, web layout, stationary suites

• Created, edited and photographed graphic and text contents for The Graphic Design Blog of NESAD
• Designed print materials for NESAD Graduate Ceremonies and Masters in Graphic Design thesis shows
• Researched graphic and interior design industries in New England for potential graduate student recruits
• Collaborated with Suffolk Business School on data visualization in improving NESAD courses, created logos
and design materials requested for student thesis projects of various majors

• Performed in-depth researches on web layout, typography and email design on industry competitors
• Created and performed presentations on web design analysis and directions of improvements
• Collaborated with team in shop.reebok.com web and content design, resulting a 20% increase in online sales
• Edited online product content imaging and web graphics via photoshop and management programs

2014 - 2016 Graduate Fellowship Award winner
Thesis Project: Qingdao, In Focus. Objective: Aiming to shift Americans perspective on china, by creating an immersive and inmate experience to present my hometown Qingdao
Advanced Typography, Corporate Design, Web Design II, Motion Graphics, Thesis Documentation Studio