Showcase & Discover Creative Work

Yamini Chandra

Art Director

New Delhi, India
I work as an Art Director in New Delhi and have 9 years experience in Advertising and Digital Marketing. I’m moving to London this September, post my wedding.

My foundations were developed during my undergraduate education. A Bachelors in Fine Arts (Applied Art) at the Rajasthan School of Art followed by a Masters in Advertising and Marketing Management to deliver bespoke commercial solutions.

I have specialist knowledge, high-end skill mix, and extensive experience in Print design [including Brand (Miele), Product (InspireOne) and Campaign launch (Dhampur, Dawar)], Package Design (Cream bell), Corporate Identity Design (Lumenz, Cosmic Rhythm, Prestige Wines and Spirits, etc.), Inhouse Corporate Communication (Fidelity, HCL), Illustration (Map My India, Miele), Digital Advertising (Xolo) and UI design (Xolo Website, Lifestyle Digital Wall and Kiosk, Ready Commerce: e-commerce portal for Sapient).

My philosophy and design beliefs are to follow an idea, develop the core and take essential elements forward, refine the key design brief and place it in a suitable medium for that target audience.

Today, I am responsible for conceptualizing, illustrating, creative execution, coordination and supervision of accounts and delivering a specified solution. These are the most rewarding jobs; keeping me enthused to be flexible to new concepts and be in tune with my clients and team.

I continue to enjoy learning about other media’s and supplement my work time with continuous educational development and I am ever eager to learn and acquire new skills. I like exploring different mediums of expression (Ceramics and pottery, jewellery design, painting, poetry, cooking, etc.)

I look forward to your thought and suggestions.
Work Experience
New Delhi, India
Aug 2011Present
Art Director
New Delhi, India
Jan 2010Jul 2011
Sr. Graphic Designer – Corporate Marketing Team 360
The role at Team 360 was Creative conceptualization and execution of Corporate Communication (themes, brochures, invites, mailers, branding, website templates, flash storyboards, collaterals designed for client visits, etc.) aimed for HCL’s clients.
• Conceptualized and designed/ illustrated the Engineering Out of the Box Campaign, termed one of the ‘big pebbles’ for the Marketing team in the year 2010.
• Designed some of the Branding like HCL Retail, HCL SWA, S2SG, HCL Veeco, Public Services, etc.
• Conceptualized and designed/ illustrated Themes and other collaterals for clients like Citi Group, Lloyd Banking Group, Aegon, Loblaw, ISBU, Accord Loma, TIBCO, Oracle, Boeing, and many more.
New Delhi, India
Sep 2009Jan 2010
Creative Consultant
The role required creative conceptualization, execution and supervision of various creatives done for Tree’s clients like Miele, Map My India, Spire Edge, etc.
• Worked on Miele’s India launch. Conceptualized, designed/ illustrated and supervised collaterals for the Experience center, Launch and Polo match organized by Miele; Launch Ads, etc.
• Diary designed for Spire Edge.
• Ads and posters designed for Little Devils and PVR.
• Worked for client pitch for Map My India.
New Delhi, India
Jul 2007Jul 2009
Art Director
The role required creative conceptualization, execution and supervision of various creatives done for the agency’s clients like MetLife, Fidelity, Cream Bell, Archies, Pathways World School, Dawar, Dhampur, Parrys, Caryaire, McKinsey, Sendwise, Salwan, BGPPL, SIS,
• Print ads conceptualized designed for Dawar’s Open World, Dhampur, etc.
• Package designed and supervised for Cream Bell and Feather Touch (tissues).
• Conceptualized and designed Fidelity’s in-house corporate communication.
• Designed Branding for Cosmic Rhythm, Prestige Wines and Spirits Pvt. Ltd.,
and various initiatives for Fidelity.
• Designed and supervised year book for Pathways World School.
• Worked for client pitches like- Typhoo, Ambica, Mirabelle, Salient, Originalé, Starkey.
New Delhi, India
Aug 2006Jun 2007
Graphic Designer
The role required creative conceptualization, execution and client interaction with various clients of Prospect like Living Spaces, Mahindra, Gems Schools, Quatrro, AuxiCogent, etc.
• Designed collaterals for Prospect’s At home concerts, (a platform for upcoming bands to perform like Them Clones, Indian Ocean, etc.) as well as Yahama Roxx concerts.
• Print Advertising designed for Living Spaces, Mahindra, etc.
• Brochures designed for Quatrro and AuxiCogent; Catalogue designed for Living Spaces and Prospectuses for various Gems Schools.
• Worked for client pitches like – NIIT, GC Overseas, Access, Sankalp, Global Mall.
New Delhi, India
Feb 2006Jun 2006
Art Trainee
The role required creative conceptualization, execution and supervision of various creatives done for the agency’s clients like Launch collaterals designed for Neva Mod.
• Package designed for Neva Mod and Safal.
• Collaterals and print ads designed for Eldeco and MMTC.
Education
New Delhi, India
20042006
Masters in Advertising and Marketing Management
Jaipur, India
20002004
Bachelors in Fine Arts (Specialization in Applied Arts)
Skills
 
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Annual Report, App Design, Brochure Design, Corporate Communication, Digital Advertising, Graphic Design, Logo Design, Package Design, Photo Manipulation, Print Advertisement, Print Design, UI Design, Website Design