Gaston Yagmourian

Independent Design Director

San Francisco, CA, USA
My experience in graphic design and branding spans for more than a decade, and encompasses creating or directing the development of corporate identity systems, print collateral, environments, packaging, online communications and presentations.

I have been an independent design director since 2010, designing or directing in projects around the US and abroad. Major clients and studios who have used my services include DesignStudio, Google, HP, IDEO, Interbrand, Landor, TurnerDuckworth, UCLA, Y&R and Visa.

From 1999 until 2010, starting with an internship and leaving as a design director, I worked at the San Francisco headquarters of Landor Associates, the leading design and branding agency. I was involved with a variety of clients, including AMD, Barclays, Boeing, Broadview Security, Brocade, Covisint, Encore Careers, GS, Hilton Corporation, HP, KumhoAsiana, LG, Microsoft, Nextel, P&G, PeoplePC, the San Diego Zoo, United Airlines and Visa.

Prior to joining Landor, my studies took place at Academy of Art University in San Francisco, where I received a BFA in graphic design. From 2011 until 2014, I returned to the school as a part-time professor/advisor of graduate studies in branding.

Work Experience

Independent Design Director

Independent Design Director

June 2010 - Present San Francisco, California, United States

Academy Of Art University

MFA Instructor/Advisor

MFA Instructor and Mentoring Advisor dealing with branding and design, allowing students to visually and verbally understand branding as it relates to diverse businesses, through research and the creation of identity programs.
January 2011 - June 2014 California, United States

Landor Associates

Design Director

Design Director specialized in branding and corporate identity. Worked with designers, writers, strategists and project managers through all phases of the creative process including brainstorming, design development and refinement, presentations, identity guidelines creation, art direction and production. Clients included Barclays, Broadview Security, Encore Careers, Hilton, Jones Lang LaSalle, San Diego Zoo, WM.
January 2008 - June 2010 San Francisco, California, United States

Landor Associates

Designer/Senior Designer

Designer/Senior Designer specialized in branding and corporate identity. Clients included AMD, Barclays, Boeing, Brocade, Covisint, GS, HP, KumhoAsiana, LG, Microsoft, P&G, PeoplePC, Sears, United, Visa.
January 2001 - January 2008 San Francisco, California, United States

Landor Associates

Design Intern

Design Intern for their corporate identity department. Interacted with design and production teams to develop presentations and artwork for various clients, translating preliminary design sketches into electronic art form and constructing final comps. Used applications such as Illustrator, InDesign, Photoshop, QuarkXpress, Freehand, Office.
June 1999 - November 2000 San Francisco, California, United States


Academy Of Art University (AAU)

BFA, Graphic Design

1996 - 2000 California, United States

Type@Cooper West

Principles of Typeface Design with Carl Crossgrove

Ten-week course covering fundamental methods, tools and principles involved in the making of a digital typeface: creating original letterforms from basic sketching through hand-drawn type to digitalization.
January 2016 - March 2016 San Francisco, California, United States


Advanced Techniques in Script Lettering with Ken Barber

Four-day seminar on script lettering, providing a foundational understanding of formal and informal styles and seeking to expand established boundaries. Investigated the distinctive features of numerous script models —from acclaimed calligraphic masterpieces to everyday advertising headlines— and built on those discoveries to create new pieces of lettering.
June 2016 - June 2016 New York, New York, United States

University Of Applied Sciences Of Southern Switzerland (SUPSI)

The Island: A Primitive Multiplayer Processing Game Workshop

The Island was a one-week workshop aiming at exploring the design opportunities offered by Processing software for creating generative graphics, animation algorithms and collaborative digital environments. Through working collaboratively to create a multiplayer game, The Island acted as a framework for learning the basics of interaction designing through creative coding.
July 2013 - July 2013 Lugano, Switzerland

ISIA Urbino (Istituto Superiore Per Le Industrie Artistiche)

Type Design Week 2011

For one week, Bruno Maag and Jonathan Pierini from Dalton Maag guided us in the development of an individual type design/lettering project. An interesting programme of lectures provided us with background information addressing discourses and techniques of type design and the design of letters as a critical design process.
July 2011 - July 2011 Urbino, Italy


English (Fluent),
Spanish (Native),
Italian (Fluent),
Portuguese (Advanced),
French (Beginner),


Dynamic Logo

DoPress Books


:Relogo, Re-Designing The Brand



AIGA - The Professional Association For Design

AIGA 365: Year in Design #30


Brand New

Best Identities of 2010






Design Annual 2009



Design Annual 2008


Dutch Design Week

Dutch Design Week 2008


American Corporate Identity

American Corporate Identity 2004



Clio Silver Award 2000


Communication Arts

Communication Arts Design Annual 2000



The Big Crit 2000