Tony Kemp
Creative Director
South Jordan, UT, USA
385-202-9787
be.net/xiphos
My name is Raymond Anthony Kemp (Tony), a creative designer/brand strategist with over 20 years of experience in visual communications, design for print and digital, and branding for agencies, in-house, B2B and B2C clients. I have also had 12 years of experience guiding and mentoring teams of designers and artists, and nine years strategic brand planning experience in creatively-driven internal marketing teams. Experience working in Agile environment. Passionate about storytelling, creative work is my passion, called an “agency in a box.” Proven experience in developing concepts and branding in web, digital, packaging, and print media. Experience in creative leadership in both in-house and agency settings.
• Expertise in brand creation/development and management across print design, video, and digital
• Ability to increase ROI through visual marketing campaigns, branding, social media, and printed collateral
• Strong capabilities in technology and expansive skill set in design, branding, technology, and marketing
• Detail and task-oriented, very results-driven. Energetic and fast.
• Expert in color correcting, calibration, printing, G7 Master
• Expertise in brand creation/development and management across print design, video, and digital
• Ability to increase ROI through visual marketing campaigns, branding, social media, and printed collateral
• Strong capabilities in technology and expansive skill set in design, branding, technology, and marketing
• Detail and task-oriented, very results-driven. Energetic and fast.
• Expert in color correcting, calibration, printing, G7 Master
Work Experience
Targa Media
Creative/Technical Director
Responsible for brand strategy and direction, marketing direction, design, production, campaign strategy and development, content marketing, Web and SEO, UX/UI support, project management support, as well as client interaction, and internal promotions.
April 2021
- July 2022
Salt Lake City, Utah, United States
Traco Packaging
Director of Marketing
Plan trade shows, displays, marketing plans, and campaigns, bring in more new leads, social media marketing on major platforms, copywriting, landing page sites, create literature, brochures, and media to connect with and educate sales reps at distributors. Support sales with design and creation of sample media library to show capabilities. Support sales by continuous review of leads in Salesforce to make sure there are no lost opportunities.
Overhauled Traco Packaging branding with new logo, look and feel, branding guide, new web site, literature, and video. Created new branding system and logo for Traco's Utah Packaging division to separate it as its own entity. Connected websites to Salesforce to increase leads, streamline and reduce time in lead qualification. As Salesforce administrator, installed and configured Pardot for Salesforce, started automated marketing campaigns via website tracking and email.
Overhauled Traco Packaging branding with new logo, look and feel, branding guide, new web site, literature, and video. Created new branding system and logo for Traco's Utah Packaging division to separate it as its own entity. Connected websites to Salesforce to increase leads, streamline and reduce time in lead qualification. As Salesforce administrator, installed and configured Pardot for Salesforce, started automated marketing campaigns via website tracking and email.
November 2018
- Present
Utah, United States
Boston Deli
Chief Marketing Officer
Oversee all branding, traditional and digital marketing strategy, all creative and design for cafeteria and restaurant locations. Opened new restaurant location in South Jordan and designed/created new web sites for each location with online ordering available. Currently campaigning to increase interest and subsequently new customers to the deli using email and social media marketing.
May 2018
- Present
Utah, United States
Dowdle Folk Art
Creative Director/Manager
Branding, graphic design, production, and management of art for fine art, puzzles, posters, calendars, books, web graphics, trade show booth designs, marketing materials, etc., approval and management of detailed color correcting of older and new paintings. Manage creative teams for development of new products.
March 2015
- October 2017
Utah, United States
MTI, Inc.
Creative Director
Plan and maintain branding strategy for entire company, conceptual planning, typography, designing and executing brochures, catalogs, content creation and ad campaigns, art direction of photo and video shoots (in studio and on location), direct mailers, web graphics, web pages, web sites, trade show graphics and materials, environmental graphics, planning marketing strategies, analyzing ROI, copywriting, assisting sales in planning sales promotions, and marketing purchasing.
• Developed new corporate identity and branding standards to increase customer awareness
• Created bi-annual marketing campaigns designed to showcase product promotions
• Created micro web sites by medical specialty that increased leads to the company through direct calls to action and MTI’s promotions
• Designed complex yet user-friendly web site that informs and educates users about product offerings and also serves as a quoting tool used by independent sales reps
• Developed new corporate identity and branding standards to increase customer awareness
• Created bi-annual marketing campaigns designed to showcase product promotions
• Created micro web sites by medical specialty that increased leads to the company through direct calls to action and MTI’s promotions
• Designed complex yet user-friendly web site that informs and educates users about product offerings and also serves as a quoting tool used by independent sales reps
February 2009
- November 2014
Salt Lake City, Utah, United States
Waterford Research Institute
Graphic Designer
Designed packaging, ads, trade show materials, retail collateral, point-of-purchase displays, DVDs, books, and web site graphics. Maintained branding for current products and helped create standards for new products.
• Designed and developed new Powered by Waterford Institute logo for software products
• Revamped design of student assessment testing WACS web site
• Designed and launched new student assessment WACS testing software complete packaging, DVD, and manuals
• Designed and developed new Powered by Waterford Institute logo for software products
• Revamped design of student assessment testing WACS web site
• Designed and launched new student assessment WACS testing software complete packaging, DVD, and manuals
November 2006
- January 2009
Salt Lake City, Utah, United States
Power Music
Creative Director
Maintained company branding, conceptualized design, and managed projects for CD packaging, ads, trade show materials, retail collateral, point-of-purchase, and web site for Power Music and launch web site design for affiliate company Podfitness.
• Brought control to job output so that all jobs were finished early or on time
• Updated company branding for trade show graphics for a more controlled, concise presence that increased sales
• Brought control to job output so that all jobs were finished early or on time
• Updated company branding for trade show graphics for a more controlled, concise presence that increased sales
February 2006
- August 2006
Salt Lake City, Utah, United States
Arteis/Logoworks
Freelance Graphic Designer
Designed company logos and/or corporate identities (business card, envelope, and letterhead) with deadlines of four or less days. Projects were submitted via the Internet for client review and approval. Learned to conceptualize and execute designs quickly.
February 2002
- August 2007
Salt Lake City, Utah, United States
Fluid Studio
Art Director/Graphic & Interactive Designer
Conceptual design to production to pre-press of catalogs, packaging, print collateral, brochures, annual reports, art direction of photo shoots (in studio and on location), point-of-purchase displays, branding, logos, corporate identities, interactive presentations, web site design, etc. Clients include Orbit Irrigation, South Davis Community Hospital, Kencraft Candy, Staker Parson Companies, Davis Applied Technology Center, and Pro Image.
• Designed new catalog for Kencraft Classic Candy line that resulted in so many orders that candy production had a hard time keeping up
• Designed and standardized new Orbit Irrigation catalogs and price lists
• Created new branded annual report and brochures for Davis Applied Technology Center
• Designed new catalog for Kencraft Classic Candy line that resulted in so many orders that candy production had a hard time keeping up
• Designed and standardized new Orbit Irrigation catalogs and price lists
• Created new branded annual report and brochures for Davis Applied Technology Center
December 2001
- February 2006
Bountiful, Utah, United States
Huddleston Malone Design
Graphic/Interactive Designer
Conceptual design, layout, and production of web sites/pages, interactive presentations, graphics, animations, rich media, corporate identities, and printed material such as packaging, annual reports, brochures, etc. Clients include 3Com, Icon, United Way, Sport Court, Iomega, and Intelogis.
• Designed branded packaging look for new line of 3Com wireless networking products
• Designed branded packaging look for new line of 3Com wireless networking products
February 1998
- October 2001
Salt Lake City, Utah, United States
Royter Snow Design
Graphic Designer
Conceptual design layout and production of annual reports, brochures, illustrations, magazines (U of U Continuum, and others), and advertising. Clients include WordPerfect Corporation, The Church of Jesus Christ of Latter-Day-Saints, Bonneville Communications, University of Utah Hospitals and Clinics, and Motor Cargo, Inc.
July 1995
- February 1998
Salt Lake City, Utah, United States
Education
Utah State University
Bachelor of Fine Arts
Minor in Japanese
September 1992
- June 1997
Logan, Utah, United States
Languages
Japanese (Conversational),
Portuguese (Beginner),
Awards
Skills
Adobe Creative Cloud,
Advertising,
Art Direction,
Branding,
Catalogs,
Contemporary Art,
Content Development,
Copywriting,
Corporate Identity,
Creative Direction,
Economics,
Graphic Design,
HTML5/CSS3,
Illustration,
Illustrator,
Indesign,
Infographics,
Leadership,
Lightroom,
Logo Design,
Management,
Marketing Strategy,
MS Office Suite,
Packaging Design,
Photography,
Photoshop,
Posters,
Print Design,
QuarkXpress,
Script Writing,
Social Media,
Storyboarding,
Storytelling,
Style Guides,
Typography,
Web Design,
Technical Skills
Adobe Creative Cloud Suite
Illustrator
Photoshop
Lightroom
InDesign
XD
Premiere Pro
Some After Effects
QuarkXpress
HTML5/CSS3
MS Office Suite
UNIX Systems: AIX, FreeBSD, Linux (Redhat, CentOS), Mac OS X
Apache Web Server (FreeBSD, Linux (Redhat, CentOS), Mac OS X)
cPanel/WHM
Installation, administrating, upgrading, and troubleshooting vBulletin, OSCommerce, ZenCart, including working with PHP and MySQL
Illustrator
Photoshop
Lightroom
InDesign
XD
Premiere Pro
Some After Effects
QuarkXpress
HTML5/CSS3
MS Office Suite
UNIX Systems: AIX, FreeBSD, Linux (Redhat, CentOS), Mac OS X
Apache Web Server (FreeBSD, Linux (Redhat, CentOS), Mac OS X)
cPanel/WHM
Installation, administrating, upgrading, and troubleshooting vBulletin, OSCommerce, ZenCart, including working with PHP and MySQL