Renato Castilho

Write Down Everything

New York, NY, USA

Work Experience



Write.Down.Everything is the DBA I used when working as a contractor on various short-term projects. Most of the work has been in the realm of brand review and analysis, visual brand definition and strategy, brand identity development and implementation, brand system and guidelines. I'm just as comfortable designing and producing on my own as I am building and leading a team —depending on the size of the project I'll pull together an ultra-specialized team to tackle it.

For the past 5 years I have expanded my skillset, venturing into product design and development. From concept, market viability research, brand positioning through design and prototyping, implementation and production. Projects have ranged from complex iOS app UI to large-scale branding guidelines.

I hold deep, broad and proven real-world experience conceiving and designing, leading teams and getting things done.

February 2011 - New York, United States

A Step Ahead Prosthetics

My role at A Step Ahead Prosthetics has evolved over the past years. I first became involved as a contractor, analyzing their business, conceiving a new brand strategy (approach, narrative, processes) and ultimately leading the redesign of every element of their visual identity. I built a team and lead the website redesign, hired and mentored a social media maneger and established visual guidelines for the entire company.

This collaboration spawned the Enzo Performance initiative (see below) which ran its course after three exciting years. I than returned to A Step Ahead as Director of Branding and Business Development. In this new position I assumed new responsibilities related to product development in the prosthetic's field while still leading social media and branding efforts.
October 2012 - New York, United States

Enzo Performance

Co-Founder, Business Development

Enzo Performance was a speed shop which combined real race expertise, high-end manufacturing and custom tuning under one roof. While there were hundreds of ‘speed shops’ out there there were only a handful of race-bred outfits with our level of tuning knowledge and manufacturing standards.

As a partner I defined the brand, marketing strategy and business development for this high-end ‘automotive boutique’ specializing in designing and fabricating high performance packages for exotic cars.
October 2013 - October 2016 New York, United States


Design Director

From Job Description: Reporting to the Senior Vice President, Nickelodeon Parents and Preschool online, the Design Director works closely with the SVP, and the Site Directors, Television Creative Directors, and relevant Senior Online Producers/Producers to establish, direct, and maintain the design integrity of Nick,, and ParentsConnect/
January 2008 - February 2011 New York, New York, United States

NBC Universal

Director, Visual Brand Strategist

The Visual Brand Strategist serves as visual brand leader for iVillage with a particular focus on driving an engaging and coherent identity across all brand touch points. The VBS collaborates closely with other creative, and program teams throughout the organization and with outside partner agencies to develop the key composing factor for bringing all elements of the brand together – visual identity.

Drives the creative visual identity of the iVillage brand. Partners with content, product and business partners to come up with and execute bold new ideas from start to finish. Inspires a team of designers and producers to ensure projects delivery on objectives that build on the brand. Manages day-to-day operations for a team tasked with off channel creative development as well as ad sales/client programs. Manages a team of designers and interactive talent, and direct the professional development of other creative team members. Works closely with the on-site Product and Creative teams to ensure brand integrity.
March 2008 - May 2012 New York, New York, United States


Creative Director, Interactive

Responsible for all Interactive creative work for General Mills. Collaborates on other accounts such as Garnier, Sanofi Aventis and Bermuda Tourism. Oversaw all interactive visual design for the Cadillac account. Continental Airlines, Philip Morris and Redken. Lead various projects for Folgers and General Motors.

*Former Arc Worldwide/Semaphore Partners/Novo.
January 2003 - December 2007 New York, United States


English (Fluent),
Portuguese (Native),
Italian (Beginner),
Spanish (Beginner),


2012 Communicator Awards: Interactive Multimedia - Fireman's Fund
2010 Platinum Creativity International Awards:
2010 Gold Creativity International Awards:
2010 Honorable Mention Creativity International Awards:
2010 ProMaxBDA Design Awards: 1st Place Interactive -
2010 ProMaxBDA Design Awards: 2nd Place Interactive -
2009 ProMaxBDA North America Awards: First Place Interactive -
2009 ProMaxBDA North America Awards: Second Place Interactive -
2006 Publicis Lion Award: General Mills - Millsberry :)
2003 General Mills Awards: Best Non-traditional Advertising
2001 Forbes: Best Automobile Site:
2000 UK International Advertising Awards Best Electronics Website: Sony’s Walkman
2000 Web Awards Outstanding Website: Sony’s Walkman
1999 Featured on GRAPHIS DesignAgencies.Com