An Integral part of the team that develops creative for Global Citizen Music Festival NYC. Contribute insights and expert skills from concepts to completion. Oversee brand consistency across internal teams and external partners. Collaborate and produce assets for advertising, social media, email marketing, OOH graphics, and merchandise.

Worked with in-house creative studio and shared expertise in creating digital contents for various social media channels. Collaborated with designers in creating ADL’s Annual Audit and marketing collaterals providing 27 regional offices throughout the U.S. and in Israel. Affirmed all creatives are coherent and adhere to the ADL’s brand style guide.

Leading a small team and providing creative services such as branding, marketing graphics, consumer packaging, print collaterals, digital contents and user interface designs for small to medium businesses locally. Assign tasks to the designers and provide direction on all aspects of the project. Manage multiple concurrent projects, consistently meeting and exceeding project completion milestones.

Developed concepts of driven designs for sale campaigns that meet project goals. Researched marketing trends, created strategic marketing designs to increase sale on both traditional and digital platforms. Worked closely with the marketing director and delegated tasks to a team of designers while ensuring all deadlines are met.

Engaged in designing multiple marketing collaterals in support of the marketing team. Developed unique ad campaign identities within the company for events. Created digital assets for websites, mobile, email marketing, and career & recruitment sites.

As a sole designer developed die lines of multiple packaging for baby gear products. Designed layouts and illustrated line drawings for instruction manuals. Worked with photographers and effectively managed photoshoots and post-production of images.

Provided support to the art director and designers in the creation of layout designs. Managed Digital Asset Management System, detailed research and selection of images. Performed image manipulation and color correction to align with corporate branding.