Will Wood
Senior Creative Leader
Wylie, TX, USA
903-269-8122
be.net/willwood
I’m a senior creative leader focused on creative management and team development, idea generation, concept development, and creative collaboration.
I’ve spent years on the agency-side, in the technology industry, with some of the most recognizable brands, executing channel marketing strategies; developing multi-tiered retail product launches, consumer promotions, and awareness campaigns; and creating online product training portals.
And it’s been my privilege to inspire and engage great multi-disciplinary teams of creative professionals by investing in the talents, skills, and creativity of others.
With over 20 years as a creative professional and leader, I bring an experienced mix of creative strategy, vision, execution, and management combined with a balanced, real-world approach that keeps the hard-and-fast objectives at the forefront.
I’ve spent years on the agency-side, in the technology industry, with some of the most recognizable brands, executing channel marketing strategies; developing multi-tiered retail product launches, consumer promotions, and awareness campaigns; and creating online product training portals.
And it’s been my privilege to inspire and engage great multi-disciplinary teams of creative professionals by investing in the talents, skills, and creativity of others.
With over 20 years as a creative professional and leader, I bring an experienced mix of creative strategy, vision, execution, and management combined with a balanced, real-world approach that keeps the hard-and-fast objectives at the forefront.
Work Experience
Gamestop
Senior Manager, Creative
Develop, inspire, and transform an in-house team of creatives.
Lead collaboration, brainstorm, concept development, design and creative strategy with creative team members, internal partners, stakeholders, and leadership.
Oversee daily creative projects with print, web, mobile, and production teams. Create brand, voice, and design guidelines and guide adherence and consistency to standards.
Mentor creative team members and maintain creative culture and partnerships.
Lead collaboration, brainstorm, concept development, design and creative strategy with creative team members, internal partners, stakeholders, and leadership.
Oversee daily creative projects with print, web, mobile, and production teams. Create brand, voice, and design guidelines and guide adherence and consistency to standards.
Mentor creative team members and maintain creative culture and partnerships.
June 2015
- August 2019
Texas, United States
Will Wood Studios
Freelance
Contract and freelance art direction, creative direction, concept development, design, and illustration project work.
December 2011
- May 2015
Texas, United States
Insider Marketing
Vice President, Creative
Principal creative lead for agency idea generation, concept development, and design.
Set the vision for the creative output and growth of the agency. Maintained and communicated the creative and quality standards for agency work. Developed and maintained agency creative culture and environment.
Managed the job performance and career development of the creative team through investment in maximizing individual talents and skills. Integrated outside resources and guided partner contributors.
Planned and strategized future growth of agency’s creative capabilities into new markets and business models, including video production and technology development. Defined new skill sets and talents necessary for growth of the agency. Developed initial scope and timelines for agency projects. Led client presentations and collaboration.
Set the vision for the creative output and growth of the agency. Maintained and communicated the creative and quality standards for agency work. Developed and maintained agency creative culture and environment.
Managed the job performance and career development of the creative team through investment in maximizing individual talents and skills. Integrated outside resources and guided partner contributors.
Planned and strategized future growth of agency’s creative capabilities into new markets and business models, including video production and technology development. Defined new skill sets and talents necessary for growth of the agency. Developed initial scope and timelines for agency projects. Led client presentations and collaboration.
November 2002
- December 2011
Texas, United States
Insider Marketing
Creative Director
Creative lead for agency idea generation, concept development, and design. Established project objectives and parameters internally and with client.
United the contributions of internal and external creative resources to successful execution of projects. Led creative brainstorms, client collaboration sessions, project discovery, client presentations, and project reviews.
United the contributions of internal and external creative resources to successful execution of projects. Led creative brainstorms, client collaboration sessions, project discovery, client presentations, and project reviews.
April 2000
- November 2002
Dallas, Texas, United States
Education
The Art Institute Of Dallas
Design/Visual Communications
Texas, United States
East Texas State University
Studied Fine Arts
Spent a few years studying fine arts before switching gears to design and attending the Art Institute.
Commerce, Texas, United States
Skills
Adobe Creative Suite,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Art Direction,
Brainstorming,
Brand Development,
Client Presentation,
Collaboration,
Concept Development,
Content Creation,
Copywriting,
Creative Culture,
Creative Direction,
Creative Strategy,
Creative Team Management,
Design,
Development & Coaching,
Idea Generation,
Ideation,
Illustration,
Team Development ,
Background
As a creative professional and leader, I’m focused on idea generation, concept development, and creative execution. For fourteen years I worked agency-side, in the technology industry, executing and developing:
– Marketing Support
– Multi-Tiered Retail Product Launches
– Consumer Promotions
– Microsites and Online Training Portals
– Awareness Campaigns
– Corporate and Product Branding
– Advertising
– Creative Strategies
– and More
With a passion for ideas and teamwork, I’ve enjoyed working across a range of client challenges and media, including print, electronic/web, interface, outdoor, video, and retail environment.
As a leader, I’ve been thrilled to inspire and engage great teams of creative professionals by investing in the talents, skills, and creativity of others.
– Marketing Support
– Multi-Tiered Retail Product Launches
– Consumer Promotions
– Microsites and Online Training Portals
– Awareness Campaigns
– Corporate and Product Branding
– Advertising
– Creative Strategies
– and More
With a passion for ideas and teamwork, I’ve enjoyed working across a range of client challenges and media, including print, electronic/web, interface, outdoor, video, and retail environment.
As a leader, I’ve been thrilled to inspire and engage great teams of creative professionals by investing in the talents, skills, and creativity of others.
Client List
In my career I’ve worked with a thrilling selection of Fortune 500 companies, technology industry leaders, including Adobe, Autodesk, Borders, CompUSA, Compaq, Dell, Epson, Gartner, Gateway, Golfsmith, HP, IBM, Intel, Kodak, Microsoft, Netgear, Nikon, Nokia, nvidia, Plantronics, Samsung, Seagate, Symantec, Texas Instruments, Trend Micro, USB-IF, Verizon, and others.