Rachel Kern

Product Designer

San Francisco, CA, USA

Work Experience

We Heart It

Product Designer


UI/UX
- Designing for web/mobile platforms, including Android/iOS best practices.
- Wireframing and Prototyping from paper to interactive prototypes
- Working with other designers, developers and team members to ensure quality and consistency
- A/B testing and in-person interviews

MARKETING/SOCIAL MEDIA
- Designed all promotional and social graphics, headers, app store content and guided client designs while establishing best practices

BRANDING
- Helped create and manage an online brand style guide as well as best practices and brand consistency
- Lead a brand refresh, and selected new colors including pantone and web colors.

PRINT
- Created compelling promotional content for mailing to clients and potential users including, postcards, banners, t-shirts, and other promotional assets.

OTHER
- Worked collaboratively on teams as well on projects with little to no direction
- Took initiative on projects expanding on vague concepts to completion
July 2013 - December 2015

Education

California College Of The Arts

MFA in Design

My coursework included:

- Design research
- Design thinking
- Business of design
- Visual design
- Thesis R&D
- Typography
- Letterpress
August 2011 - May 2013

Skills

A/B Testing, Android Design, Brand Experience, Brand Management, Empathetic Design, Graphic Design, Iconography, IOS Design, Mobile Design, Photography, Print Design, Product Design, Prototyping, Responsive Design, User Experience, User Interface Design, User Testing, Web Design, Wireframing,