I was the main voice of POP discipline in ArtPlan.
Coordinate POP team to create and develop disruptive campaigns focused on communications and events for big clients such as Electrolux and Etna Store.
Make sure that all strategic insights, current technologies that could be applied on created pieces and On/Off line campaigns were integrated with excellence on POP.
Brief and monitor the producers/partners that photograph, illustrate or create technology devices for the project.
Make analysis of POP places and create new strategies with the shopper strategies team.