Will Caban
Will Caban | Creative
Wesley Chapel, FL, USAWork Experience
Freelance
Graphic Designer
• Assist companies who need quick turnarounds in order to meet their deadlines.
• Initiate new client meetings and projects.
• Manage client projects from concept to final delivery of product.
• Arrange post-creative coordinating to ensure approved product meets client expectations.
• Initiate new client meetings and projects.
• Manage client projects from concept to final delivery of product.
• Arrange post-creative coordinating to ensure approved product meets client expectations.
June 2003
- Present
Wesley Chapel, Florida, United States
C3 Media, Inc.
Senior Art Director
• Responsible for the visual creation of general advertising campaigns on one or more accounts.
• Assist multi-tiered corporations, from concept to execution, with mass media design.
• Build client relationships through high-level customer service.
• Take part in client presentations that aim to acquire new business through creative strategy.
• Implement business-to-business workflow processes and procedures for streamlining communication.
• Developed an internal file saving architecture that speeds up workflow.
• Train new hires/interns on the internal workflow processes.
• Share best practices with coworkers in order to improve efficiencies.
• Recognize opportunities for new business growth using needs-based analysis.
• Assist multi-tiered corporations, from concept to execution, with mass media design.
• Build client relationships through high-level customer service.
• Take part in client presentations that aim to acquire new business through creative strategy.
• Implement business-to-business workflow processes and procedures for streamlining communication.
• Developed an internal file saving architecture that speeds up workflow.
• Train new hires/interns on the internal workflow processes.
• Share best practices with coworkers in order to improve efficiencies.
• Recognize opportunities for new business growth using needs-based analysis.
January 2009
- Present
Tampa, Florida, United States
Buddy's Home Furnishings
Senior Graphic Designer
• Enforce brand standards during national and international growth through documentation and training.
• Strategize and execute monthly marketing campaigns with corporate and franchise participants.
• Work directly with CEO & President to implement deadline-sensitive marketing initiatives.
• Coordinate printing and delivery of marketing materials while managing budget and constraints.
• Collaborate with corporate department heads who are in need of creative talent.
• Spearhead, manage and coordinate an online resource center for pre-printed material purchasing.
• Build communication tools to ensure brand consistency when working with various vendors.
• Strategize and execute monthly marketing campaigns with corporate and franchise participants.
• Work directly with CEO & President to implement deadline-sensitive marketing initiatives.
• Coordinate printing and delivery of marketing materials while managing budget and constraints.
• Collaborate with corporate department heads who are in need of creative talent.
• Spearhead, manage and coordinate an online resource center for pre-printed material purchasing.
• Build communication tools to ensure brand consistency when working with various vendors.
January 2009
- August 2014
Tampa, Florida, United States
Performix Marketing
Art Director
• Direct a team of four print designers.
• Aid with employment interviewing and hiring.
• Lead in design, concepts and client presentations.
• Responsibilities include branding and identity work, web design and print design.
• Implementation of promotional materials, direct marketing campaigns and television commercials.
• Spearhead internal identity redesign resulting in increased company presence in the target market.
• Aid with employment interviewing and hiring.
• Lead in design, concepts and client presentations.
• Responsibilities include branding and identity work, web design and print design.
• Implementation of promotional materials, direct marketing campaigns and television commercials.
• Spearhead internal identity redesign resulting in increased company presence in the target market.
August 2005
- October 2008
Tampa, Florida, United States
Education
Youngstown State University
Bachelor of Fine Arts in Graphic Design, Cum Laude
September 1998
- May 2003
Youngstown, Ohio, United States
Awards
APRO’s Rental Advertising Excellence (RAE) Awards
Direct Marketing, Gold
2013
APRO’s Rental Advertising Excellence (RAE) Awards
Newspaper Ad, Silver
2013
APRO’s Rental Advertising Excellence (RAE) Awards
Direct Marketing, Silver
2012
APRO’s Rental Advertising Excellence (RAE) Awards
Specialty Item, Silver
2012
APRO’s Rental Advertising Excellence (RAE) Awards
Best In Show: Lifestyle Poster Series
2011
Skills
Adobe Creative Suite,
Branding,
Consulting,
Copywriting,
Design,
Font Management,
Mac Proficient,
Marketing,
Microsoft Office,
Printing,
Project Management,
Strategy,
Typography,
Windows Proficient,
About
Creative
Marketing strategy and execution. Creative process development. Brand development. Identity design. Campaign implementation. Project management. Comprehensive presentation and communication skills. Copywriting. Photography. Color correcting. Extensive font recognition.
Technical
Comprehensive knowledge of both Mac and Windows platforms. Adobe Creative Cloud and earlier: Photoshop, Illustrator, InDesign, Acrobat Professional, Bridge and Lightroom. Microsoft Office: Word, Excel, PowerPoint. Font management software. Extensive knowledge of many software applications. Developed a filing saving
architecture that speeds up workflow.
Personal
Self starter. Balanced approach to problem solving: creative, yet logical. Thorough and meticulous. Organized and structured. Adaptable, social and approachable. Honest and considerate. Efficient, fast and able to work under pressure. Optimistic, yet humble. Adaptable to many various design styles and techniques. Excellent knowledge of typography.
Marketing strategy and execution. Creative process development. Brand development. Identity design. Campaign implementation. Project management. Comprehensive presentation and communication skills. Copywriting. Photography. Color correcting. Extensive font recognition.
Technical
Comprehensive knowledge of both Mac and Windows platforms. Adobe Creative Cloud and earlier: Photoshop, Illustrator, InDesign, Acrobat Professional, Bridge and Lightroom. Microsoft Office: Word, Excel, PowerPoint. Font management software. Extensive knowledge of many software applications. Developed a filing saving
architecture that speeds up workflow.
Personal
Self starter. Balanced approach to problem solving: creative, yet logical. Thorough and meticulous. Organized and structured. Adaptable, social and approachable. Honest and considerate. Efficient, fast and able to work under pressure. Optimistic, yet humble. Adaptable to many various design styles and techniques. Excellent knowledge of typography.