J.Kevin Tugman

Chief Creative Officer

Chattanooga, TN, USA
With beginnings in the retail clothing industry, my focus for the past 20 years has been in healthcare education and helping others change their lifestyles for the better. I have lead many creative opportunities in myriad industries. In launching over 200 print and digital media titles for clients ranging from arts and education to finance to healthcare, I have had the opportunity to work with several Fortune 100 companies and mentor some of the greatest creative professionals in the country across all channels.

Over the past two decades, I facilitated the growth of custom media in North America and the expansion of a local advertising agency into an international firm in branded and custom healthcare content. Today at Lift1428, I am devoted to the healthcare space and the opportunities to make a meaningful impact for our communities. I lead teams in design innovation, strategic healthcare marketing, branding, creative direction, user experience, strategic marketing, data analysis, business intelligence, and award winning design.

Each day we miss so many opportunities to think beyond what is expected - to become something better than we are - or make someone's day more moving. That's what I do well — I push beyond the normal. I have a passion for meaningful creativity and branding.

I am a founding member of the Design Center, High Touch Design, True North Custom Publishing, Sunshine Media Group, Transcendent Media Lab, Health 2.0 East Tennessee, the Custom Publishing Council, AIGA Chattanooga, Lift1428, ProjectLift, and Why Not Dream.

Specialties: Design innovation, creative direction, branding, cultural alignment, editorial architecture and design, strategic marketing, health care marketing and communications, team management, team building, analytics, and business intelligence.

Work Experience

Why Not Dream

Chief Creative & Principal

1995 - Tennessee, United States


Chief Creative Officer & Co-founder

October 2012 - October 2016 Tennessee, United States

True North Custom Media

Chief Creative Officer

January 2011 - August 2012 Tennessee, United States

Project Lift

Creative Evangalist & Co-founder

November 2012 - September 2016 Florida, United States


University Of Tennessee


My focus was on marketing and entrepreneurship.
June 2007 - December 2009 Tennessee, United States

University Of Tennessee

BFA, Graphic Design

August 1991 - May 1996 Tennessee, United States

McCallie School

1991 Chattanooga, Tennessee, United States


English (Native),



Named one of the TechWeek100 Miami2014



Adobe InDesign, Branding And Identity, Brochures, Creative Direction, Layout Design , Magazine Design, Marketing Design, Team Building, Team Management, Typography, Video Production, CS 5.5, Photo Shoot Direction, Strategic Marketing,