Showcase & Discover Creative Work

J.Kevin Tugman


Chattanooga, TN, USA
With beginnings in the retail industry, I have since lead many creative opportunities in myriad industries over the past 18 years. As a founding member of True North Custom Publishing, I facilitated the growth of custom media in North America and the expansion of a local advertising agency into an international contender in branded and custom content. In launching over 200 titles for clients ranging from arts and education to finance to healthcare, I have had the opportunity to work with several Fortune 100 companies and mentor some of the greatest creative professionals in the country across all channels. I lead teams in design innovation, strategic healthcare marketing, branding, creative direction, user experience, data analysis, business intelligence, and award winning design.

Each day too many of us miss so many opportunities to think beyond what is expected - to become something better than we are - or make someone's day more moving. That's what I do well -- I push beyond the normal.

I have a passion for meaningful creativity. Not art for the sake of art. I specialize in branding, identity, marketing, media/design teaching, and creative consulting. I also provide pro bono services for local and regional non-profits in the community.

I am a founding member of the Design Center, High Touch Design, True North Custom Publishing, the Custom Publishing Council, AIGA50, Lift1428, Project Lift, and Why Not Dream.

Specialties: Design innovation, creative direction, branding, cultural alignment, editorial architecture and design, strategic marketing, health care marketing and communications, team management, team building, analytics, and business intelligence.

Work Experience


Chief Creative & Co-founder

November 2012 United States

Project Lift

Creative Evangalist & Co-founder

November 2012 Miami, Florida, United States

Why Not Dream

Chief Creative & Principal

1995 Tennessee, United States

True North Custom Media

Chief Creative Officer

Chattanooga, Tennessee, United States


University Of Tennessee


June 2007 - December 2009 Chattanooga, Tennessee, United States

University Of Tennessee

BFA, Graphic Design

August 1991 - May 1996 Knoxville, Tennessee, United States

McCallie School

- 1991 Chattanooga, Tennessee, United States


English (Native),


Adobe InDesign, Branding And Identity, Brochures, Creative Direction, Layout Design , Magazine Design, Marketing Design, Team Building, Team Management, Typography, Video Production, CS 5.5, Photo Shoot Direction, Strategic Marketing,