Michael Musgrove
Owner, web design POP, Ltd. Co.
Louisville, KY, USA
{502} 264-2353
be.net/webdesignPOP
I'm an English major with an MBA, but don't let that fool you. I enjoy designing and building responsive websites with the cleanest code so they work on the back end as well as they look on the front, and most importantly, are productive and achieve results. I understand business well, and have a flair for marketing, but am equally right-brained. I love to design and create visions that are solutions to complex problems.
I build responsive websites that convert, play guitar, love dogs, technology, and SEC football. And I'm trying to learn to play the banjo.
I build responsive websites that convert, play guitar, love dogs, technology, and SEC football. And I'm trying to learn to play the banjo.
Work Experience
Web Design POP, Ltd. Co.
Owner
Web design and development studio, with a focus on WordPress.
January 2012
- April 2018
Kentucky, United States
Indiana University
Marketing Professor
Developed and taught an applied marketing management course to 35 university students.
August 2012
- December 2016
Indiana, United States
United Business Media
Senior editor
Managed editorial bureau which distributed global financial and PR news releases.
April 1998
- January 2003
Atlanta, Georgia, United States
Industrial Process Systems
Marketing Manager
* Marketing Manager specializing in digital marketing advancements at a group of premium industrial manufacturing and specialty engineering firms that focus on international asphalt and chemical plants and their machinery, automation controls, and equipment.
* Brand strategy, business development, marketing strategies and implementation, social media marketing, inbound marketing campaigns, print, video, all advertising media, both print and digital.
* Web site design, development, SEO, on-page and off page optimization, content development, email marketing campaigns (MailChimp, Constant Contact) flyers, banners, trade show management, vehicle wraps, trade publication interviews.
* Integration and prioritization among three corporate divisions, comprising 8 brands and 16 website properties, both internal and external.
* Graphic design direction, including hiring and supervision creatives, logo design, creation, development and supervision of design and product campaigns, plus marketing and media channel selection, buy, disbursement, KPI creation, analytics and metrics development and monitoring, DSP management, ROI calculation and advisement, optimization strategies on all levels of Marketing.
* Brand strategy, business development, marketing strategies and implementation, social media marketing, inbound marketing campaigns, print, video, all advertising media, both print and digital.
* Web site design, development, SEO, on-page and off page optimization, content development, email marketing campaigns (MailChimp, Constant Contact) flyers, banners, trade show management, vehicle wraps, trade publication interviews.
* Integration and prioritization among three corporate divisions, comprising 8 brands and 16 website properties, both internal and external.
* Graphic design direction, including hiring and supervision creatives, logo design, creation, development and supervision of design and product campaigns, plus marketing and media channel selection, buy, disbursement, KPI creation, analytics and metrics development and monitoring, DSP management, ROI calculation and advisement, optimization strategies on all levels of Marketing.
April 2018
- April 2019
Louisville, Kentucky, United States
Education
University Of Alabama
MBA
Concentration in marketing strategy, Winner of Lewis Manderson Award, Scholarship winner
August 2008
- May 2010
Tuscaloosa, Alabama, United States
University Of South Carolina
BA: English; Minor in Business
Member and officer of of Kappa Alpha, Beaux Arts, Men's lacrosse team, worked at law offices during school.
December 1990
- August 1993
Columbia, South Carolina, United States
Languages
English (Native),
Spanish (Conversational),
Awards
Skills
Adobe Suite,
Content Creation,
CSS,
HTML,
Illustrator,
Inbound Marketing,
Marketing,
Marketing Strategy,
Photoshop,
PHP,
SEO,
Social Media Marketing,
Web Design,
Web Development,
WordPress,
Writing,