Develop content across email campaigns, web pages, blogs, landing pages, social posts, and digital ads focused on the insurance and Fintech market.

· Manage an ongoing full-service digital marketing studio
· Collaborate with freelance art directors on a per-project basis
· Capabilities include: Search Engine Optimization (SEO), Content
Strategy, Digital Marketing, Social Media Marketing, Blogging, Web
Content Writing, Email Marketing, PPC, Press Releases, Direct Mail, and
Wordpress

· Created and proofread short- and long-form content for a large Fintech client
· Researched the clients’ operations, organizational challenges, target customers, industry, and competitive landscape
· Interviewed the client and other stakeholders to gather information, understand the audience, and develop strategic stories
· Distilled complex ideas into digestible, comprehensible and audience specific formats

• Crafted multi-channel response-driven messaging that was customer-centric, accurate, and legally compliant
• Leveraged research, insights, data and relative trends to help define writing best practices and copy guidelines.
• Helped our company achieve its highest annual email program open rate in 5 fiscal years (24.24%) and increase net conversions from 0.02% in FY19 to 0.03% in FY20

· Researched, wrote and proofread thought leadership white papers, ebooks, articles, video scripts, social posts and sales collateral on the topics of financial services regulation and trading technology

• Ensured global client brands capitalized on the power of their unique
voices and editorial styles

· Wrote 20+ direct mail packages for national and global audiences
Developed marketing materials for books on health, lifestyle, gardening and more

• Achieved a direct mail hit rate greater than 20%
• Headhunted by the USA Promotion team

• Created high impact, consumer-focused direct marketing campaigns
• Supported department head as assistant team leader overseeing a 10-member creative team

• Provided editorial, administrative, and planning support to book club
editors and product managers
• Acted as a SAP Software super-user by providing user training and
support

• Administered social housing advice and assessment for homeless people

• Managed a staff of 3 customer-facing staff

● Volunteer Shark Diver at the Norwalk Maritime Aquarium.
● Worked as a Freelance Copywriter/Consultant for a variety of online clients, including The Passion Coach (UK).
● Performed as a Voice Artist for M-NET (South African TV station) and KMA Marketing (South African Marketing Agency).
● Wrote and presented numerous experiential product launches for Music For Pleasure in South Africa (a publishing venture between EMI and publisher, Paul Hamlyn).
● Performed as a Professional Actor in various roles on stage and screen in South Africa, which included playing a character on SA’s longest-running TV soap opera “Egoli”.
● Wrote, produced and performed a live multi-media show called “In Praise of The Shades” to appreciative audiences in SA, England, and recently in the USA. The 45-minute show, set in post-Apartheid SA, tells a coming of age story using original poetry, music and art.