Way-Fan Chang

Digital Art Director & Designer

New York, NY, USA
Art director and designer with over 15 years of experience creating interactive content for world class brands including BMW, Netflix, Ritz Carlton, Microsoft, Showtime, GAP, Samsung, Morgan Stanley, and Adobe, and digital experiences for iconic publications including San Francisco Chronicle, Wired, GQ, and Condé Nast Traveler. His work has been featured in Communication Arts and Adweek, and received honors from WebAwards, W3 Awards, and Webby Awards.

Work Experience

The Wall Street Journal

Senior Art Director

Art direction and design of digital experiences and custom content for Wall Street Journal advertisers. Collaborating with sales in campaign brainstorm, project ideation, and RFP visual prototypes. Working with writers, designers and programmers to iterate and refine visual and user experience for sold projects, and performing design QA to ensure design integrity of content for launch. Clients include Showtime, Morgan Stanley, Microsoft, Starz, Amazon, and AFLAC.
October 2015 - New York, United States

Hearst

Senior Product Designer

Responsible for user experience and design of all Hearst Newspapers properties including San Francisco Chronicle, SFGate, Houston Chronicle, and San Antonio Express-News. Working with information architects to implement site wireframes and functional specs. Collaborating with other designers in visual layout of editorial content. Drafting design specifications for development, and visual QA of digital products and apps.
May 2014 - October 2015 New York, United States

Conde Nast

Senior Interactive Designer

Art direction and design of digital campaigns for Condé Nast advertisers and multimedia content for Condé Nast brands including GQ, Wired, Condé Nast Traveler, and Style.com. Creating comps for client presentations and campaign pitches, UX and visual design for desktop and mobile content, and storyboarding for video shoots. Clients include BMW, Ritz Carlton, Adobe, GAP, Samsung, Sony, and Hennessy.
March 2012 - May 2014 New York, New York, United States

Wind-Up Records

Interactive Art Director

Manage design and development for the label's official website, artist websites, digital marketing campaigns, social media content, and web applications. Create project scope and timeline according to marketing initiatives and release schedules. Draft functional specs and IA for websites and applications. Manage designers and developers to ensure quality execution of design, optimal functionality, and timely delivery of project assets.
February 2008 - March 2012 New York, New York, United States

Education

Yale University

BA of Fine Arts

September 1995 - May 1999 New Haven, Connecticut, United States

Skills

Basecamp, CSS, Dreamweaver, HTML, Illustrator, Indesign, InVision, Jira , Photoshop, Sketch,