Way-Fan Chang
Digital Art Director & Designer
New York, NY, USA
9173348664
www.wayfan.com
Art director and designer with over 15 years of experience creating interactive content for world class brands including BMW, Netflix, Ritz Carlton, Microsoft, Showtime, GAP, Samsung, Morgan Stanley, and Adobe, and digital experiences for iconic publications including San Francisco Chronicle, Wired, GQ, and Condé Nast Traveler. His work has been featured in Communication Arts and Adweek, and received honors from WebAwards, W3 Awards, and Webby Awards.
Work Experience
The Wall Street Journal
Senior Art Director
Art direction and design of digital experiences and custom content for Wall Street Journal advertisers. Collaborating with sales in campaign brainstorm, project ideation, and RFP visual prototypes. Working with writers, designers and programmers to iterate and refine visual and user experience for sold projects, and performing design QA to ensure design integrity of content for launch. Clients include Showtime, Morgan Stanley, Microsoft, Starz, Amazon, and AFLAC.
October 2015
-
New York, United States
Hearst
Senior Product Designer
Responsible for user experience and design of all Hearst Newspapers properties including San Francisco Chronicle, SFGate, Houston Chronicle, and San Antonio Express-News. Working with information architects to implement site wireframes and functional specs. Collaborating with other designers in visual layout of editorial content. Drafting design specifications for development, and visual QA of digital products and apps.
May 2014
- October 2015
New York, United States
Conde Nast
Senior Interactive Designer
Art direction and design of digital campaigns for Condé Nast advertisers and multimedia content for Condé Nast brands including GQ, Wired, Condé Nast Traveler, and Style.com. Creating comps for client presentations and campaign pitches, UX and visual design for desktop and mobile content, and storyboarding for video shoots. Clients include BMW, Ritz Carlton, Adobe, GAP, Samsung, Sony, and Hennessy.
March 2012
- May 2014
New York, New York, United States
Wind-Up Records
Interactive Art Director
Manage design and development for the label's official website, artist websites, digital marketing campaigns, social media content, and web applications. Create project scope and timeline according to marketing initiatives and release schedules. Draft functional specs and IA for websites and applications. Manage designers and developers to ensure quality execution of design, optimal functionality, and timely delivery of project assets.
February 2008
- March 2012
New York, New York, United States
Education
Skills
Basecamp,
CSS,
Dreamweaver,
HTML,
Illustrator,
Indesign,
InVision,
Jira ,
Photoshop,
Sketch,