Jonny von Wallström is a photographer and filmmaker grown up in the northern Sweden. Something that strongly has affected his artistry. In his images or movies there’s often a great feeling of the quiet and lonely spirit that is such a vital part of the Swedish rural. Weather it be advertising or fine arts his im… Read More
Jonny von Wallström is a photographer and filmmaker grown up in the northern Sweden. Something that strongly has affected his artistry. In his images or movies there’s often a great feeling of the quiet and lonely spirit that is such a vital part of the Swedish rural. Weather it be advertising or fine arts his images often capture a poetic moment in time, when beauty meet ugly or dark meet light. His mission is clear, with his works he wants to affect people in their daily lives. Often his works capture small everyday moment in time. Things that a lot of people pass by every day without noticing. As a workaholic and perfectionist he is dead serious about is work. If he does something it needs to have an ambition to be great, otherwise it’s simply not worth the time and effort.
With that said, it’s a great contradiction to his easy-going personality. He has a laid back attitude and loves to play around. Because of that one might think that he is not taking everything seriously. But it’s quite the opposite, he loves having fun while working, but demands a great deal of professionalism of his colleges. He is able to laugh one second and the next be in total focus to perform at his best.
Being schooled in both advertising and arts he has a great ability to adapt to different situations. During his studies he worked a lot with digital effects, but soon he grew tired of the to him often predictable and too stylistic expressions. He pushed away towards documentary storytelling in which he found his passion for strong real destines that engages him deeply. Equally at home in the worlds of advertising and the fine arts he always strive to capture a realistic, but poetic moments in time that people can relate to on a personal level.
Jonny von Wallström lives by the idea that art is what you make others see. Feeling most at home when things are in chaos and he is forced to make decisions. He strives to see things differently, always trying to explore new territory and do the impossible. If you come to him with an idea he will question it, challenge you to think about things you haven’t thought of. An often annoying attribute but it pushes him and the people around him to do things they didn’t think was possible. Read Less