Derdeicea Vlad

User Experience Product Owner. Entrepreneur. Animation Enthusiast.

Iasi, Romania
I’m a senior multidisciplinary designer, specialised in user experience, that has a goal: bringing innovation into organisations! In order to do that, I became an entrepreneur! My childhood passion for design, along with being a digital enthusiast, moulded me into someone that has innovation written in his DNA, not just using it as a buzzword.

Work Experience

Kantar

User Experience Product Owner

Embodying the vision of the company into the interface, creating user stories, and overlooking the entire design process in accordance to the requirements. Acting as the main point of contact between product owners and development team. Managing and prioritising product backlog items. Adjusting and improving each iteration of the product before release.
March 2020 - Present Iași, Romania

ADPList

UX Design Mentor

Feel free to schedule a meeting for any type of questions you might have. https://adplist.org/mentors/vlad-derdeicea
April 2021 - Present Iași, Romania

Subsign

Head of Design

Subsign is an awarded digital content agency. We create marketing strategies and digital products that bring real business results. Some of the most appreciated projects are the Vabbe - Oroscopo (Mobile & Web that became the most downloaded app in Italy), Oradea's City Branding and Accesa websites and campaigns.

I founded the agency when I was 26 years old, and I lead the design department ever since. Having full ownership of the products and the clients helped me increase my communication skills, develop a more empathic approach for the clients, and have a better understanding of their needs and goals. Since then, I've had multiple international design awards, witnessed amazing achievements and supported heart breaking stories.

I've had the pleasure of working with clients from the Entertainment Field, Personal Development, Athletes, E-Commerce to Big Corporations, Augmented Reality Agencies and Game Studios.
September 2013 - Present Romania

The MXP

Lead Designer

With the help of a handful of amazing people, we've managed to create the biggest marketing conference in N-E Romania and Rep. Moldova, The MXP.

I've designed and polished the brand's identity, the overall look and feel of the event, and I've overseen all it's implementation (visuals, videos, OOH, billboards, stage, stationary, etc.)

— Leading the Design Team
— Collaborating with PM, Sales, Growth
— Prototyping
— Video Animation
— Print Proofing
June 2019 - March 2020 Iași, Romania

Toptal

Senior UI/UX Designer

Vlad is an internationally awarded designer, with over 7 years of experience and mentioned in over 26 publications. He is multidisciplinary in his trade, proactive with the Adobe Creative Suite, producing at the junction of art and elegance to express ideas through design. Founder and Art Director of Subsign, he's managed over 40 international clients from medical, pharmaceutical to gaming industries, banking, and many more.
March 2016 - Iași, Romania

New Haircut

Senior Designer

I have worked with US based clients, starting from the brief, concept phase, up until delivering the final prototype to implementation. Being part of a multinational team helped me better understand that design principles and cultural references tend to differ from one area of the globe to another.

— Digital Division
— Collaborating with Clients and Users
— Doing User Testing and Fast Prototyping
— Building User Flows
— Presenting to PM/Sales
— Optimising Pre-Launch Prototypes
January 2013 - September 2013 Timișoara, Romania

Education

„George Enescu” National University Of Iași

Bachelor's degree, Graphic Design

January 2006 - January 2009 Iași, Romania

Octav Bancila College Of Arts

Bachelor of Arts

January 2002 - January 2006 Iași, Romania

Languages

English (Fluent),
Romanian (Native),

Skills

Animation, Mentorship, Product Design, Product Owner, UI, UXUI,