• Create Cary franchise-specific content for social channels and marketing materials
• Grow Instagram and Facebook accounts to a following of over 4K utilizing user-generated content, sponsored ads and hashtag marketing
• Spearheaded Cinnaholic Cary TikTok with an average monthly growth rate of 10%
• Generated brand awareness through three food blogger partnerships and five community events

• Styled mannequins, created visual displays and merchandised the store daily
• Executed two floor sets for the release of new collections
• Ensured proper ticketing and stocking of merchandise used for visual purposes
• Developed strong and meaningful relationships with all store personnel

• Worked with the designer to gain hands-on experience supporting brand launch
• Coordinated schedules with four models, hairstylist and makeup artist
• Designed 10 page layouts for capsule collection lookbook
• Created a detailed schedule for the day of the photoshoot ensuring smooth execution