Lauren Noëlle Gauthier

Sr. Strategist & Content Lead

Miami, FL, USA
Sometimes wild, great success is found in the most unconventional career track. My 12-year award-winning winning digital career is an accident, actually. After college, my PR degree and sustainability scholarship was flushed down the toilet in the Recession of ’08. Devastated yet resilient, I went the entrepreneurial freelance route, found my calling in digital media, and never looked back. So it’s really guts, spirit, grit, resiliency, relentlessness and some kind of fearlessness that got me here. But I couldn’t have had ANY of that without living all over the U.S., traveling the globe, working on 31 fantastic brand experiences (and counting), starting small businesses and blogs, and collaborating with the most talented people out there I now call friends.

Currently, I’m an Experience Strategist by day leading strategy for global brands, and Entrepreneur, Coach, and Web Designer by weekend. When I'm not tackling my next brand challenge, starting a business, coaching, or designing websites, you can probably find me outside trying to make the world a better place than I found it. That obviously includes yappy hours, recycling programs, scuba diving and exploring new places.

Work Experience

Zimmerman Advertising

SENIOR ACCOUNT SUPERVISOR - Planet Fitness, 2022-Pres.
Miami / Ft. Lauderdale Metro Area, FL
Recruited back by Planet Fitness Division VP to lead a nimble team of junior staff and lend expertise in the
Airtable platform to onboard 50+ crew for streamlining production, tracking & channel launch. Within 6 months: 1) Rebooted team of 4 to successfully lead ad campaign development, production & launch for 75 markets nationally and 2) Planned, negotiated vendor relationships, and onboarded the Planet Fitness division to Airtable tool, streamlining workflows by 50%.

SUPERVISOR, EXPERIENCE STRATEGY - Jet's Pizza, Planet Fitness, Party City, Seabourn, 2020-2021
Miami / Ft. Lauderdale Metro Area, FL
Recruited by Strategy VP to lead experience & digital campaigns for various global brands, while mapping the media landscape, developing the strategic vision, and identifying media trends to connect consumers with brands' products and/or services. Nominated "team member of the month" and "social media BadAss" for leading initiatives & innovating workflows.
2021 - Present Miami, Florida, United States

George P. Johnson

SENIOR EXPERIENCE STRATEGIST - Kyndryl®
Boston, MA
Joined event agency to lead experience strategy, copywriting, and editing for global events and experiences for IBM's new managed infrastructure services business, Kyndryl®. Nominated by agency Leadership to co-lead PM role for the annual "Voices 2022" initiative, handling plans & workflows and managing budgets for the day-of production.
2021 - 2022 Massachusetts, United States

Virgin Voyages

DIGITAL EDITORIAL LEAD & CONTENT STUDIO PROJECT MANAGER - Sailor App
Miami / Ft. Lauderdale Metro Area, FL
As a hybrid scrum master, project manager, and product owner, led many areas of app content development to ultimately boost brand sentiment, digital traffic, sustainable tourism, and streamline travelers' environmental impact. Promoted from digital manager to app product owner in 1 month. Increased visibility of VV's offerings, itineraries, products & sustainable standards. Helped dispel the cruise industry's reputation of risking environmental and public health via creative content management.
2019 - 2020 Florida, United States

Animal Legal Defense Fund

DIGITAL MEDIA MANAGER - www.aldf.org
San Francisco Bay Area, CA
Tackled all things digital, web, and online communications-related daily to ultimately reinforce greater legal protections for endangered, marine, domesticated, captive, and farmed animals. Helped win a 2019 Webby Award and numerous press hits nationally by co-redesigning the entire website alongside a team of 9. Helped blaze the trail for stronger enforcement of anti-cruelty laws.
2018 - 2019 California, United States

Public Broadcasting Of Southern California, Los Angeles

DIGITAL & SOCIAL LEAD, PRODUCER & PROJECT MANAGER - www.ToFosterChange.org
Los Angeles, CA
Hired by Emmy award-winning Executive Producer to lead all digital & social efforts for production, and programming for PBS SoCal's first-ever social impact initiative on foster care. Boosted the digital & social awareness of the "To Foster Change" initiative across 5 new channels by 200% in 2 years through the production of 250 interactive, compelling stories. Helped change the life outcomes of 75 foster youth across the Greater LA region by sharing their story via programming. Helped increase foster and adoption rates across SoCal by 11% in 2 years by co-leading web design, copywriting, video production, preproduction, social media, and affiliate marketing.
2016 - 2018 California, United States

Johnson & Johnson

IN-HOUSE FREELANCE DIGITAL PRODUCER - www.healthyessentials.com, 2015-2019
New York, NY
Promoted to in-house digital producer after spending 1 year at Johnson & Johnsonʼs partner agency
managing several digital and social brand accounts. In 4 years, increased traffic, engagement, and product sales on HealthyEssentials.com by 25%.

CLIENT LEAD & SOCIAL MEDIA MANAGER - Rogaine®, Splenda®, CareToRecyle®, Tylenol®, 2014-2015 San Francisco Bay Area, CA
Joined Johnson & Johnson's partner ad agency, Creative B'stro, to lead creative concepting, creation, and management of sustainable, lifestyle, health & wellness social content for various J&J brands. Launched 4 new platforms, monthly influencer partnerships, and +1 basket drivers, ultimately increasing product sales and increasing consumer conversations daily.
2015 - 2019 New York, United States

Freelancer

ProFlowers – Lead Social Content Writer (San Diego, CA), 2015
eBay, Inc. – Lead Social Content Producer (San Francisco Bay Area, CA), 2013-2014
Standford Healthcare – Digital Content Producer (San Francisco Bay Area, CA), 2013-2014
Hamilton Beach – Freelance Copywriter for Amazon.com (Richmond, VA), 2012
Penn Medicine – Digital Content Producer (Philadelphia, PA), 2010-2011
SourceAmerica – Interim Marketing Manager (Arlington, VA), 2010
Keppler Speakers – Interim Marketing Manager (Arlington, VA), 2010
Radio Disney, a Walt Disney Company – Interactive Promotions (Richmond, VA), 2008-2009
2008 - 2014 Washington, District of Columbia, United States

Education

Virginia Commonwealth University

Bachelor of Science, Mass Communications, Public Relations & Digital Media

Scholar, Don P. Hurdle Scholarship, 2008
Studies in Sustainable Mobility & Environmental Justice, 2004-2008
Graduated Cum Laude, 2008
2004 - 2008 Virginia, United States

International American University

Certificate, International Relations & Italian Studies

Legal Protection of Birds, Italy, Volunteer, 2007
Travel Writer; excerpts published, 2007
2007 - 2007 Italy

Languages

Spanish (Advanced),
Italian (Conversational),
French (Beginner),
English (Native),

Honors & Awards

Outstanding Client Lead, GPJ, 2022
Outstanding Experience Pitch, GPJ, 2021
Outstanding Business Pitch, ZADV, 2021
Employee of the Month, ZADV, 2021
Outstanding Business Pitch, ZADV, 2021
Outstanding Webby Award, www.aldf.org, 2018
Journalist, ToFosterChange.org, 2016-2018
Contributing Writer, 50+ Publication, 2008-2015
PR Scholar, Corporate Sustainability, PRSA, 2008

Community Outreach

Product Owner, Airtable- Z-Innovations Team
Coconut Grove Village Council, Member 2022-Pres.
SuccsintheCityMiami, CEO & Founder, 2021-Pres.
Palm Studios, CEO, Founder & Career Coach, 2018
Global Empowerment Mission, Covid Volunteer, 2021
Virgin Group, Scarlet Squad Member, 2021
City of Santa Barbara Half Marathon, Runner, 2018
Channel Islands Scuba, SSI Open Water Certified, 2018
Virginia Green Program, Clean Up Crew, 2010-2012
DC Environmental Film Festival, Marketing, 2009
Adams Morgan Festival, Assistant Festival Director, Green Initiative, 2008-2009