Vinícius Sales de Oliveira

Creative Director

Sao Paulo, Brazil
8+ years of experience with communication projects and proven record in branding, graphic design, advertising and art direction. I'm a visionary professional and entrepreneur that's always looking for innovative ideas that changes the way people interact with brands.

Specialties: Branding, Art Direction, Web Application Design, UI/UX, Marketing Strategy, Graphic Design, Photography and BBQ on weekends.

Work Experience

Diverti

Creative Director

Directly responsible for the company's creative department with duties including:
• Creation of brand experience and consumer connections in more than 50 events over Brazil
• Creation of brand content for the Brahma national rodeo platform
• Ticket selling campaigns on digital environment
• Web development and new website design for its tickets online platform (www.totalacesso.com)
• Traditional media brand content and campaigns (TV, Radio, OOH, Print Ads)
• Creation of professional presentations to the comercial team
• Team management
• Projects supervision
February 2016 - Brazil

Chicano Taqueria

Co-Founder

In late 2013 after returning from a trip in north america, I decided to bring a sucessful business model to Brazil. Together with two business partners I started to create the concept of Chicano Taqueria, the first authentic Cali-Mex burrito joint in Brazil. To make that project come to life I went to San Francisco - CA to check the day-by-day of a real Taqueria in The Mission and had the chance to try some of the best burritos in the US. After that I started to build the business strategy and the branding concept, starting from its logo to the store design and all the food packaging. In August, 5th we opened the first store at Rua Augusta, downtown São Paulo and 9 months later we were elected by Trip Advisor users as the best mexican joint in the city, went up to the 44th position between 26.653 restaurants in São Paulo area and gained 9K fans on our facebook page.

My main duties included:

• Team leadership and management
• Payroll administration
• Endomarketing
• Events Sponsoring
• Trade Marketing execution
• Quality inspection
• Data Analysis
• Daily Incomes supervision and reports to the investor
• Kitchen management
• Kitchen supplies
• Marketing strategy and promotions to sell more products elevating the average sales tickets
September 2013 - July 2016 São Paulo, Brazil

Form Studio

Owner

Form Branding in a design studio based in São Paulo in activity since 2011 that works together with its clients to build the bridge between the business strategy and design, connecting the both sides of the brain.
December 2011 - Present Brazil

Thinky

Art Director

In 2013 the Confederations Cup was about to happen in Brazil. I was hired as an Art Director to be part of the team who created multiple brand activations for Adidas in all of the six arenas over Brazil built for the 2014 World Cup.
March 2013 - September 2013 Brazil

Multisolution

Art Director

I joined Multisolution's creative team as art director, responsible for creating BTL projects, editorial design, graphic design, visual displays and merchandising campaigns for many clients such as: Cervejaria Petrópolis, TNT Energy Drink, Beautyin e Linea Sucralose.
July 2011 - November 2011 Brazil

Fox Comunicação

Assistant

Initially as art assistant, my goal was to offer a high quality support to the art directors team on the creative process of many ATL campaigns. Nevertheless, I was also responsible for creating digital and editorial design projects of the clients Trifil and Scala Lingerie.
January 2010 - January 2011 Brazil

Education

Belas Artes

Design Gráfico

January 2008 - August 2008 Brazil

Hansa

ESL - Intensive English Program

It was such a great experience for me to be taking classes at Hansa because they use a "Flexible Learning System" and offers over 300 classes daily. Students have the freedom to choose the classes they want and the time they want to take them.
August 2012 - January 2013 Ontario, Canada

LAJE

A complete overview on Branding from strategy to implementation according to Ana Couto, one of the most notorious branding agencies in the country.
August 2017 - September 2017 Brazil

Languages

English (Fluent),
Portuguese (Native),

Awards

Logopond

Featured - Induce Media

2012

Logopond

Featured Logo - Lavorato

2012

Behance

Featured logo - Induce Media

2013

Logopond

Featured - Chicano

2013

Logopond

Featured Logo - Antonucci

2013

Logopond

Featured logo - Form

2013

Logolounge

Induce Media - Published on book Logolounge 9

2015

Logolounge

Induce Media - Published on book Logolounge 9

2014

Logolounge

Induce Media - Published on book Logolounge 9

2015

Skills

Adobe InDesign, Branding, Adobe Illustrator, Adobe Photoshop, Branding & Corporate Identity, Graphic Design, Photography, Typography,

Profile

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