Directly responsible for the company's creative department with duties including:
• Creation of brand experience and consumer connections in more than 50 events over Brazil
• Creation of brand content for the Brahma national rodeo platform
• Ticket selling campaigns on digital environment
• Web development and new website design for its tickets online platform (www.totalacesso.com)
• Traditional media brand content and campaigns (TV, Radio, OOH, Print Ads)
• Creation of professional presentations to the comercial team
• Team management
• Projects supervision
São Paulo, Brazil
In late 2013 after returning from a trip in north america, I decided to bring a sucessful business model to Brazil. Together with two business partners I started to create the concept of Chicano Taqueria, the first authentic Cali-Mex burrito joint in Brazil. To make that project come to life I went to San Francisco - CA to check the day-by-day of a real Taqueria in The Mission and had the chance to try some of the best burritos in the US. After that I started to build the business strategy and the branding concept, starting from its logo to the store design and all the food packaging. In August, 5th we opened the first store at Rua Augusta, downtown São Paulo and 9 months later we were elected by Trip Advisor users as the best mexican joint in the city, went up to the 44th position between 26.653 restaurants in São Paulo area and gained 9K fans on our facebook page.
My main duties included:
• Team leadership and management
• Payroll administration
• Events Sponsoring
• Trade Marketing execution
• Quality inspection
• Data Analysis
• Daily Incomes supervision and reports to the investor
• Kitchen management
• Kitchen supplies
• Marketing strategy and promotions to sell more products elevating the average sales tickets
- July 2016
São Paulo, Brazil
Form Branding in a design studio based in São Paulo in activity since 2011 that works together with its clients to build the bridge between the business strategy and design, connecting the both sides of the brain.
Hired as Art Director of Thinky Advertising, responsible for all Design and Branding projects and also part of Adidas creative team.
- September 2013
Sao Paulo, Brazil
I joined Multisolution's creative team as art director, responsible for creating BTL projects, editorial design, graphic design, visual displays and merchandising campaigns for many clients such as: Cervejaria Petrópolis, TNT Energy Drink, Beautyin e Linea Sucralose.
- November 2011
Initially as art assistant, my goal was to offer a high quality support to the art directors team on the creative process of many ATL campaigns. Nevertheless, I was also responsible for creating digital and editorial design projects of the clients Trifil and Scala Lingerie.
- January 2011
Jr. Art Director / Graphic Designer
Responsabilities including creating corporate identities systems, corporate materials, annual reports, guidelines, digital interfaces and audio visual productions.
- January 2010
At Bertoncini I worked on packaging design, advertising, editorial projects, and logo designs which made me gain proficiency in Adobe Illustrator, Adobe Photoshop and Microsoft office softwares. I also was responsible for collecting information with clients, approvals, refining projects and delivering art works to be printed.
- January 2009