Vinícius Sales de Oliveira

Creative Director / Experience Designer

London, United Kingdom
10+ years of experience in communication with proven record in Experience Design, Branding, Graphic Design and Art Direction. I'm a visionary professional with an entrepreneurial soul that's always looking for innovative ideas that change the way people interact with brands and each other.

Specialties: Branding, Naming, Project Management, Art Direction, Web Application Design, UI/UX, Marketing Strategy, Graphic Design, Photography and BBQ on weekends.

Work Experience


Creative Director

A national event and brand experience agency that makes over 100 events per year. Diverti strengthen relationships between brands and people. They launch products and ideas in a way that engage customers and communities to drive sales. They generate interaction between over 5 million people annually creating a sentimental bond between them and the brands through live experiences.

Responsible for leading the creative department, a team of 08 people with talented copywriters, art directors, graphic designers and social media professionals who worked on a daily basis to raise up the creative potential in every project they are assigned to. As a leader, my role was to make them learn more, dream more, do more and eventually, become more. I doubled the size of the creative department and delivered important results to the company like winning leading projects, such as:

• Arena Nº1 - A national game streaming platform with simultaneous events in 6 cities in the country during the FIFA World Cup 2018.
• Brahma Truck - Two super trucks designed to bring a beer-oriented experience to multiple cities in Brazil.

Main duties:

• Team leadership and management
• Events Sponsoring
• Digital Campaigns
• Brand Activation
• Branding Projects
• On / Off Trade Projects
• Marketing strategy and promotions
• Results reports to the investors

Clients: Cervejaria Ambev, Brahma, Skol, Fusion, Pernod Ricard, Spotify, Chilli Beans, and Sky.
February 2016 - September 2018 Brazil

Chicano Taqueria


In late 2013 after returning from a trip in North America, I decided to bring a successful business model to Brazil. Together with two business partners, I started to create the concept of Chicano Taqueria, the first authentic Cali-Mex burrito joint in Brazil. To make that project come to life I went to San Francisco - CA to check the day-by-day of a real Taqueria in The Mission. After that, I started to build the business concept from scratch, including the branding and the store design. In August, 5th 2014 we opened the store at Rua Augusta, downtown São Paulo and 9 months later we were elected by Trip Advisor users as the best mexican joint in the city, went up to the 44th position between 26.653 restaurants in São Paulo area and gained 9K fans on our facebook page.

My overall main duties in the business included:

• Team leadership and management
• Payroll administration
• Endomarketing
• Events Sponsoring
• Trade Marketing execution
• Quality inspection
• Data Analysis
• Daily Incomes supervision and reports to the investor
• Kitchen management
• Kitchen supplies
• Marketing strategy and promotions to sell more products elevating the average sales tickets
September 2013 - July 2016 Brazil



Form in a small design office based in São Paulo in activity since 2011 that works together with its clients to bridge the distance between business strategy and comunication through experience design and branding.
December 2011 - Present Brazil


Art Director

In 2013 the Confederations Cup was about to happen in Brazil. I was hired as an Art Director to be part of the team who created multiple brand activations for Adidas in all of the six arenas over Brazil built for the 2014 World Cup.
March 2013 - September 2013 Brazil


Art Director

I joined Multisolution's creative team as art director, responsible for creating BTL projects, editorial design, graphic design, visual displays and merchandising campaigns for many clients such as: Cervejaria Petrópolis, TNT Energy Drink, Beautyin e Linea Sucralose.
July 2011 - November 2011 Brazil

Fox Comunicação


Initially as art assistant, my goal was to offer a high quality support to the art directors team on the creative process of many ATL campaigns. Nevertheless, I was also responsible for creating digital and editorial design projects of the clients Trifil and Scala Lingerie.
January 2010 - January 2011 Brazil



Futures Design Course

A hands-on workshop for creative individuals and organizations that want to learn how to gain insight into the future of their strategic landscape and unfold the potential within it.
March 2019 - March 2019 São Paulo, Brazil


Experience Design

A 3 day professional learning immersion about designing experiences that grow people and relationships. A course that helped me learning how to design experiences with emotion and purpose that change the way people think, feel and act.
November 2018 - November 2018 São Paulo, Brazil

Berlin School Of Creative Leadership

December 2017 - December 2017 Rio de Janeiro, Brazil


ESL - Intensive English Program

It was such a great experience for me to be taking classes at Hansa because they use a "Flexible Learning System" and offers over 300 classes daily. Students have the freedom to choose the classes they want and the time they want to take them.
August 2012 - January 2013 Ontario, Canada

Belas Artes

Design Gráfico

January 2008 - August 2008 Brazil


English (Fluent),
Portuguese (Native),