Choosing fonts can seem mysterious - what makes a font “the one” for your project? There are in fact some tried and true tips to help you. In this episode, Ari & Ben will explore this topic with Patrick Griffin, founding partner and Creative Director of Canada Type, one of our Adobe Fonts foundry partners. 

In this episode, Patrick will:

- Break down font choice and what to consider at a high level

- Show you how to use Adobe Fonts tools to find new fonts

- Give insights into why you would choose this font over that font.

- Share his wisdom built from years of type design

Patrick spends his professional time designing type, teaching about type, writing about type, or helping others with type. We’re excited to have him on the show! Many of Canada Type’s amazing fonts are available to Creative Cloud subscribers: https://fonts.adobe.com/foundries/canada-type

Learn more about Patrick and Canada Type here: https://www.canadatype.com