Veronica Romero-Chapman
Digital Marketing Unicorn
Nashville, TN, USAFrom industrial designer to digital marketing unicorn, I've always loved to create, with business being my lifelong passion. Jewelry, in particular, became my favorite medium for self-expression.
Marketer, designer, learner, not yet philosopher, I have over 8 years of experience in digital marketing and a diverse background in design, encompassing both the creative and business aspects of the jewelry industry. My process thrives on the interplay of ideas, content, and form, evolving seamlessly until the next concept materializes into reality.
Feel free to connect with me in English or Spanish.
Marketer, designer, learner, not yet philosopher, I have over 8 years of experience in digital marketing and a diverse background in design, encompassing both the creative and business aspects of the jewelry industry. My process thrives on the interplay of ideas, content, and form, evolving seamlessly until the next concept materializes into reality.
Feel free to connect with me in English or Spanish.
Work Experience
Silver Bombon
Creative Director
•Design jewellery collections according to the brand market,
•3D modeling, hand sketch
•Trend hunter and trend forecast.
•3D modeling, hand sketch
•Trend hunter and trend forecast.
September 2007
- Present
Nashville, Tennessee, United States
CHAPMAN CREATIVE AGENCY
Digital Marketing Unicorn
-Develop marketing strategies for local businesses.
-Social media management.
-March 2021 earned the Advisori Insiders Pro digital marketing course certification.
-August 2022 earned the Elite Ad Managers - Jody Milward certification.
-Social media management.
-March 2021 earned the Advisori Insiders Pro digital marketing course certification.
-August 2022 earned the Elite Ad Managers - Jody Milward certification.
January 2016
- July 2023
Tennessee, United States
COMMUNITY QUICK CARE
Marketing Specialist
Social media management
Design marketing material
Social media advertising, Facebook & Instagram
Email marketing
Design marketing material
Social media advertising, Facebook & Instagram
Email marketing
July 2023
- Present
Tennessee, United States
The Branch Of Nashville
Volunteer
•Structure and brand the media channels strategy of the organization.
•Design brochures, business cards, postcards and digital material according to brand.
•Strategy builder and content generator for The Big Payback fundraising campaign, printed and digitally promoted in all the organization’s channels.
•Design brochures, business cards, postcards and digital material according to brand.
•Strategy builder and content generator for The Big Payback fundraising campaign, printed and digitally promoted in all the organization’s channels.
December 2014
- June 2015
Tennessee, United States
Proyecto Joya Collective
Contemporary jewelry designer
-Contemporary jewelry promotion in Mexico.
- Jewelry pieces performed in "What if Adelita runs away with the jewels?"Exhibition (November 2010) and Mexico Fashion Green Catwalk (May 2011).
- Jewelry pieces performed in "What if Adelita runs away with the jewels?"Exhibition (November 2010) and Mexico Fashion Green Catwalk (May 2011).
September 2010
- August 2011
Mexico City, Mexico
Free Lance Designer
Free lance designer
•Interior design of a coffee shop
• Interior design of commercial spaces and offices according to brand identity.
• Interior design of commercial spaces and offices according to brand identity.
May 2005
- February 2007
Pachuca, Mexico
Von Haucke
Junior Designer
•Digital technical drafting and 3D modelling of furniture projects.
•Manage layout database of the variety of collections produced by the brand.
•Product development according to client´s special needs.
•Supervise and manage prototype development at the plant.
•Manage layout database of the variety of collections produced by the brand.
•Product development according to client´s special needs.
•Supervise and manage prototype development at the plant.
January 2005
- April 2005
Mexico City, Mexico
Education
UTEL
Master in Digital Marketing & Ecomm
A thorough exploration in the Digital Marketing field with a minor in e-comm, setting bases in the organization's theory & practice of marketing and going deep into the specifics of developing marketing plans for the organizations.
February 2023
- August 2024
Tennessee, United States
Certificate Ad Manager
Digital Marketing Ad Manager Certificate
Digital Marketing focused on Facebook & Instagram Ads for Coaches & Course Creator Professionals.
March 2022
- August 2022
Digital Marketing
Digital Marketing Diploma
Learn to run Facebook & Instagram ads for small and local businesses.
January 2021
- March 2021
ITAM
International Business and Foreign Commerce for the Jewelry, Fashion and Accessory Industry Certification
Certification of competences for international trading of jewelry, fashion and accesories industry.
August 2012
- December 2012
Mexico
UNAM
Industrial Design
•“Silver Bombon Jewelry Design Studio” thesis project published to obtain the bachelor’s degree.
•Published projects in the 2001, 2002, 2003 yearbooks,
•Coursed 3 semesters in Architecture Bachelor’s degree as prerequisite to enter Industrial Design faculty.
•Published projects in the 2001, 2002, 2003 yearbooks,
•Coursed 3 semesters in Architecture Bachelor’s degree as prerequisite to enter Industrial Design faculty.
August 1998
- December 2004
Mexico City, Mexico
Languages
Spanish (Native),
English (Fluent),
French (Beginner),
Skills
Autocad,
Canva,
Ilife,
Illustrator CS6,
Indesign Cs6,
Keyshot 4.0,
MAC Platform: Mac,
Manufacture Models,
Microsoft Office,
Exhibitions and Publications
April 2015. Exhibition “Jewels of the Magic Towns” Ismos Gallery, Mexico City.
March 2015. Exhibition “Artifices, Silver and Design” Popular Art Museum, Mexico City.
December 2014. Exhibition “Artifices, Silver and Design” Fine Arts Palace Museum, Mexico City.
November 2014. Exhibition “Artifices, Silver and Design” Arocena Museum, Torreon, Coahuila.
October 2014. Exhibition “Jewels of the Magic Towns” Clock Palace, Barcelona, Spain.
June 2014. Published "Jewelry Studio Silver Bombon" as a professional thesis.
March-June 2014. Exhibition “Artifices, Silver and Design” Franz Mayer Museum, Mexico City.
March 2014. Exhibition “Artifices, Silver and Design” San Agustin Art Center, Oaxaca City, Mexico
November 2013. Exhibition “Artifices, Silver and Design” Amparo Museum, Puebla City, Mexico
November 2012. Exhibition “Artifices, Silver and Design”. Palacio de Cultural Banamex. Mexico City
May 2011. Mexico Fashion Green Catwalk. Hotel Geneve. Mexico City
February 2011. Jewelry piece publised in Harper’s Bazaar Mexican Edition Magazine.
January 2011. Exhibition at Expo Joya México. WTC. Mexico City.
December 2010. Jewel published in D Plata Magazine No. 9 and D Plata Magazine No. 10, Mexico City
November 2010. Exhibition “What if Adelita leaves with the jewels…” Torreón, Mexico
February 2010. Exhibition Diseño Mx. Pachuca City, Mexico
October 2004. Collective Exhibition with projects for the competition called Clara Porset Prize, Franz Mayer Museum. Mexico City.
March 2015. Exhibition “Artifices, Silver and Design” Popular Art Museum, Mexico City.
December 2014. Exhibition “Artifices, Silver and Design” Fine Arts Palace Museum, Mexico City.
November 2014. Exhibition “Artifices, Silver and Design” Arocena Museum, Torreon, Coahuila.
October 2014. Exhibition “Jewels of the Magic Towns” Clock Palace, Barcelona, Spain.
June 2014. Published "Jewelry Studio Silver Bombon" as a professional thesis.
March-June 2014. Exhibition “Artifices, Silver and Design” Franz Mayer Museum, Mexico City.
March 2014. Exhibition “Artifices, Silver and Design” San Agustin Art Center, Oaxaca City, Mexico
November 2013. Exhibition “Artifices, Silver and Design” Amparo Museum, Puebla City, Mexico
November 2012. Exhibition “Artifices, Silver and Design”. Palacio de Cultural Banamex. Mexico City
May 2011. Mexico Fashion Green Catwalk. Hotel Geneve. Mexico City
February 2011. Jewelry piece publised in Harper’s Bazaar Mexican Edition Magazine.
January 2011. Exhibition at Expo Joya México. WTC. Mexico City.
December 2010. Jewel published in D Plata Magazine No. 9 and D Plata Magazine No. 10, Mexico City
November 2010. Exhibition “What if Adelita leaves with the jewels…” Torreón, Mexico
February 2010. Exhibition Diseño Mx. Pachuca City, Mexico
October 2004. Collective Exhibition with projects for the competition called Clara Porset Prize, Franz Mayer Museum. Mexico City.