• Bringing in-depth ideas to life, combined with experiences in multitude of industry sectors, and design thinking workshops, transforming brands, products and services.
• Working with start-ups and Asian companies to helping their businesses grow.
• Offering senior leadership and management to organizations and institutions.

• Mentor and educator
• Assist the students prepare their portfolio of work to create their personal brands, to prepare them for their professional internships.

Provided creative strategic vision for all Private Brands, that ensured exceptional creativity from the Private Brand Creative services internal and external design partners. Continually raised the bar to deliver breakthrough brands and innovative trends in design, packaging and implementation for own brand products and services globally.
• Accountable for providing creative vision for all aspects of Office Depot Private Brands.
• Led, mentored, fostered collaboration among team of 20+ professionals globally internally and external consultants, which ensured cohesiveness between products and brands in development.
• Contributed to the growth of Private Brand with over $2B annual North America sales.
• Delivered trend forecasting and designs for 2013-2014 for all brands and Back to School. 2010-2011 collections contributed additional $6M in BTS sales, $3.9M IGM and 82% sell-through. Increased sales penetration for BTS programs through exceptional creativity and breakthrough innovative trends in design, packaging and implementation.
• Worked with VP of Private Brand to create global brand strategy and brand architecture currently being implemented across seven countries.
• Grew Private Brand penetration for many supply categories including AY and RY (Academic Year and Regular Year calendars). Delivered award-winning fashionable, on trend and business designs solutions for Foray, Office Depot, and increasing sales to over $5.5M for 2012-2013.
• Increased penetration by 50bps in 2012 with on-trend designs that provided competitive differentiation.
• Created process and strategy for defining and forecasting global trends for retail, direct and contract channels, that connected with today’s consumer.

Inspired Creative development of all aspect of Private Brands. Directed Design Team of 20+ professionals for MNA housed inside Office Depot. Accountable for all aspects of Private Brand Creative including brand and design strategy development, product development and packaging.

Principle Creative Director, bringing in-depth, real-world experiences to multitude of industry sectors. Created partnership of experienced design and business professionals, all of whom had contributed and worked together developing market- leading brands, dynamic brand strategies innovative creative platforms and close enduring collaborative relationships from around the globe.
• Evaluated and appraised both MA and BA graduating design students to obtain their final degrees. In position of Chief and External Examining Assessor for Middlesex University in collaboration with AKTO University Athens, Greece. Primary Client Relationship
• VISA International • Gensler Studio 585; San Francisco and London • BrandExcel Athens Greece • Hasbro • ?WhatIf! London UK, Innovation Company • LPK; Geneva, Frankfurt & USA • P&G • Samsung • Adobe • DeVere Resorts, WhitePine, Mindfolio, Brand Geometry, no-w-here.org (was on board for Non for Profit artist run organization, combining film production alongside critical dialogue about contemporary image making, still affiliated as an adviser for their international affairs).

Directed branding communication team, influenced growth of team and also played key role in building offer and business. Grew cross-disciplined client relationships for Fitch. Was one of three VP’s leading 50+ person multi-disciplinary consultancy. Collaborated with all teams articulating strong visions and strategies relating to Branding and Communications Group in
San Francisco office.
• Oversaw branding and communications group, co-ordination of overall creative processes, resulting in growth of office and business from 11 to 50+ people.
• Successfully pitched and won $1.5M global brand strategy and design project for Nissan, to help meet needs and considerations of Global markets.
• Provided creative leadership and inspiration on many multi-disciplinary branding programs. Elevating projects for clients through integration of all offer solutions, such as research strategy, product / interaction, design development, interior design into dynamic powerful experiential design solutions.
• Mentored, guided, and influenced new generation of graduates, by developing and teaching evening graduate and post graduate Branding Class at Art Institute of San Francisco.
• Nissan Motor Company • Nortel Networks • Ben & Jerry’s
• Arclight (Pacific Theatres) • BankOne • Adidas
• Karner LLC; Razer, Gerber Childrenswear, Museum of Craft & Folk Art, Ask Jeeves, Duskin, Japan

Primary responsibility in maintaining creative lead and service, Landor’s $2.5M account for VISA International. Through developing all aspects of VISA’s brand extension, brand development and implementation in all multiple services and products.