bas van driel krol

Van Driel Krol

Haarlem, Netherlands
My passion is to create jaw-dropping media, visualizing concept driven and strategic ideas and act as a sparring partner for both creatives and strategists. Always trying to set new boundaries for brands, corporations, buros and myself.

Work Experience


Creative Director, Founder

November 2000 - July 2004 Haarlem, Netherlands


Art Director

Concept, Creation and Art Direction of online activations, mostly Social Media for brands like Absolut Vodka, Ziggo, KPN and the Fiat Group.
February 2013 - Present Amsterdam, Netherlands


Creative Director, Founder

In 2004 Webhorizon fused into Extrea Multimedia. Where I led the team, a group of enthusiastic specialists, in creating innovative online and offline brand experiences. Extrea Multimedia also specialized in complex rich internet applications.

During my role as a creative director I set the direction for complete (re)branding projects for several Telegraaf Media Group subsidiaries and expanding brand experience and brand activation online, for multiple Sanoma Magazines, Media Market campaigns via (mini/campaign)sites, games and social media.

I was responsible for the design, creation and strategy of online fundraising for clients such as Dierenasiel Amsterdam, Dutch Baseball Academies and Wakker Dier.
August 2004 - July 2011 Haarlem, Netherlands


Lead Visual Design

Teaming up with IX Design to define and visualize the best possible user experience within the clients scope. Taking care of VD for key accounts and high value prospects. Creating (Re)Branding Proposals to empower the visual designs. Coaching/consulting junior visual designers in client approach and setting up branding documents. Working for companies such as: Regiobank, Greenwheels, Rijkswaterstaat and more.
May 2013 - Present Amsterdam, Netherlands

Social Embassy

Freelance Lead Designer

Fulfilling a role as a freelance lead designer at Social Embassy, working on social media grids, visuals and campaigns for brands and clients as Fanta, Aquarius, Malibu, Holland Casino, Optimel, Senseo, C&A, KPN, ASR, Lätta and Andrelon.
May 2012 - Amsterdam, Netherlands


UX-UI hybrid

I was responsible for the following projects:
- UX/UI miadidas desktop configurator
- UX/UI miadidas mobile configurator
- UX/UI yourreebok mobile configurator
- UX yourreebok desktop configurator
- UX/UI helppages
- Redesign of the complete global UI icons set
May 2015 - Amsterdam, Netherlands

Van Driel Krol

Freelance Lead Designer, Art Director

Since 2011 I am working as a freelance creative/designer. I’ve had the chance to lead design the current corporate ecommerce platform of Selexyz, the corporate website of and Wellsens portal and many more.

Art Direction, Creation, Strategy, Design such as Visual design, Graphic Design, Visual Identity design, User Interface design, Brand design, Interaction design, Social Media, B2B and B2C
August 2011 - Haarlem, Netherlands


Dutch (Native),
German (Conversational),
English (Fluent),


Branding, Concept Development, Logo Design, Art-direction, Cinema 4D, Corporate Identity Development, Creative Direction, Illustrator, Indesign, Interaction Design, Photo Manipulation, Photoshop,