- Focus on Communication and Interaction design sensibilities for varied media platforms, ensuring that the designs adapt to the latest trends of its content consumption style.

- My key responsibility areas include taking care of the brand identity as well as conceptualizing and executing properties for clients and the brand itself. Optimizing social media content and taking care of visual language of the brand across all digital platforms.

- Undertaking brand promotional design for all properties and shows considering factors ranged from the base concept of a property to the target group.

- To bridge the viewership gap that arose because the content that was screened on-air a decade ago was unavailable to viewers, I created “MTV From the Vault”-an online bank of all MTV India’s videos. I focused on creating a comfortable user interface and experience, backed with a strong search engine. This is aimed to be the future of content creation, as over the years the users consumption pattern and program loyalties can be mapped.

- I have worked with the MTV Marketing team on several brand campaigns as mentioned below:
1. MTV ACT:
Responsibe for the social campaign on digital media and providing suitable solutions to NGO’s to maximize their outreach to the youth. Have worked on projects such as ‘MaaKasam’, MTV Rock The Vote’ which won several awards on national as well as international levels.
2. Campus Diaries: India's biggest campus-connect portal. A campaign initiated to anf for the youth giving them a platform for their talent.

Worked on other major Digital Properties like:
- Nano Drive with MTV (Season 2&3)
- CEAT MTV Chase The Monsoon (Season 1&2)
- Hero MTV Roadies (Season 10 & 11)
- Hero MTV Roadies Battleground (Season 5&6)
- Vogue Eyewear MTV Style In 60
- Nokia Asha #Colorisin
- Splitsvilla Battleground

Digital Extensions of:
- MTV Video Music Awards
- MTV Splitsvilla
- MTV Roadies
- Viacom 18 Motion Pictures (promotional)

- My key responsibility areas included designing artwork as well as conceptualizing & ideating brand campaigns and promotions for clients such as, QuickHeal, Chambor, Edelweiss, Provogue, Intercontinental Marine Drive, Four Points by Sheraton, Mufti, Angel Broking and Siarams.

- The start-up eco-system at Cogmat required that I cover more than just my job profile. As a Visualizer, I overlooked the design team and participated in brainstorming sessions with the business development team. Moreover, leading a young and dynamic team provided me with the platform to showcase my creative talents.

- Led brainstorming sessions to come up with innovative solutions to an issue and push the limits to deliver strong and improved results. Presented ideas to clients aided by concept visuals and provided them with reasons for the adopted approach.

- Set up new design trends on social media to establish each client’s individual presence. For this I created comprehensive presentations with competition analysis and brand styles across media. For example: Provogue, Chambor, Siarams.

- Led design workshops for the social media team to enhance the team’s creative and design capabilities.

- Worked on the design of several utility mobile as well as software applications. For example, ICICI Bank, Mahindra, HDFC Bank.

- Developed several detailed micro-sites as well websites for national and international clients. For example:
1. Suit Your Way: A comprehensive and detailed e-commerce website for customized formal wear targeted at the global audience. Being heavily integrated with options the website design required a user-friendly interface. Using Magento as the open-source interface every page was handcrafted to perfection.
2. QuickHeal: ‘101 Uses of Gadgets without QuickHeal’ Campaign.
Conceptualized and designed the identity of the entire campaign all of which were used across the timeline. The digital campaign became viral and was soon converted in to a multi-media campaign.

- Web Development
- Creative inputs on various properties.
- Artwork for Print as well as Digital.