Cristina Rodríguez

UX/UI and product designer

Madrid, Spain
Hi! My name is Cristina. I’m 30 years old and I’m from Badajoz, a small city located in the south-west of Spain. I studied Fine Arts in the University of Salamanca and I moved to Madrid to start a growth opportunity at my proffessional career. My inclination for art and design have made me feed creative and communicative. When I was 8, I was already messing with Photoshop to express my ideas. I loved drawing cartoons and creating comics since I was a child; this is the reason why I have a good eye for small details, visual contents and original ideas that are able to improve the experience. I think I have a little artist inside of me, so I'm very rigorous with myself, but enought in team work. I strive every day to transform user experiences into memorable memories. I take pride in all the stories with every team I've worked on.

Work Experience

Amaris

UX/CX and Product Designer

Client: TELEFONICA R+D
Department: Telefonica Global Cloud Services
User/Customer experience and services design
Project CSB (Cloud Services Broker)

– Creation and maintenance of the customer journey map of the new cloud services that Telefónica is developing for their customers (pymes). According to Product requirements, UX defines the phases of discovery, decision, purchase, activation, usage, billing, support, up-down-cross-selling, cancelation and feedback.
– Definition of UX requirements subject to the roadmap of services
– E2E testing in order to create a marketplace of services where the customers can discover cloud products. This process is defined by countries: BRasil, UK, México, Chile, Argentina, …
– Attendance of weekly and daily follow up meetings.
– Benchmarking
– Online and face-to-face talks and presentations.
– Interaction with teamworks of Product, QA, developers, architecture, delivery, research and Telefónica’s partners to line up the opened tracks of the project.
– User stories, visual designs, storyboards, high-level mockups
– Customización de guías de estilo de Telefónica, Movistar y Vivo sobre productos de marca blanca.
– Innovation: training and recruitment of user tests to get insights and improving the experience of the cloud products

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Client: BUONGIORNO DOCOMO
UX consultant
Project Cat2

– Wireframes and graphic contents: icons, charts, workflows, UI elements…
– Definition of interaction process, user interfaces and storyboards
– Use of flat design to define the visual layer of the project
– Restyling of navbar to improve the look&feel and the user experience
– Creation of a landing page in responsive web design layout
– Introduction of Bootstrap 2.0, Bootstrap 3.0 and sass
June 2014 - Present Madrid, Spain

Cibernos

Graphic and Web Designer

Client ORANGE
Web and visual designer
Department: branding design
Project: web maintenance

– Design of digital content for the homepage's website and other sections
– Creation of visual pieces to adapt in devices and different banner formats, according to the branding styleguide of Orange
– HTML layouts and CSS responsive web design
– Support during the deployment of the new homepage since 2012 October
– Layout and adaptation of microsite https://canguro.orange.es/especial/lineas-adicionales
– Support during the deployment of 4G in Spain
– 7th Orange Anniversary
– 100% design of Black Friday campain in 2013
– Design and illustrations of a visual map to show the 4G coverage by regions
September 2013 - May 2014 Madrid, Spain

3010 Technologies

Senior Designer in digital publications and apps

Clients: 3010TECH (in-house), UNED (Universidad Nacional de Educación a Distancia), CSEV (Centro Superior de enseñanza Virtual), Rooter, Diboos, Zinkia, Collahuasi.
Junior designer (graphic, visual, interaction, ux, web).
Department: graphic design

Projects:

*App Juegos Jurídicos 1 (client:UNED)
*App Juegos Jurídicos 2 (client:UNED)
*App Juegos Jurídicos 3 (client:UNED)
*App Felicidad y Práctica Empresarial (client:CSEV)
*App Matrices (client:CSEV)
*App Matrixes (client:CSEV)
*App Laboratorio de Química Analítica (client:UNED)
*App Prácticas de Reactividad Química I (client:UNED)
*Revista interactiva CSEV #1 (client:CSEV)
*Libro electrónico Tratamientos psicodinámicos (created with iBooks Author)
*Epub "Estudio Perfiles Profesionales más demandados en el ámbito de los contenidos digitales en España 2012-2017" (client:ROOTER)
*Epub "Libro Blanco de la Animación 2012" (client:DIBOOS)


– Illustration, graphic creation to compose an interactive and visual environment pieces.
– Storyboards, scriptwriting for the development of an e-book
– Books adapted in a interactive enviroment with attractive audiovisual contents focused for students and teachers.
– Using sound effects, musical notes, audio, voice recordings and sounds of funds that provide better user experiences.
– Translations and presentations.
– Information architecture. Creating navigation flows to move at a high level the general expectation of the application.
– Graphic design and composition of animated slides to embed in the application sequences.
– Fluency with Adobe Digital Publishing Suite tools.
– HTML5 and CSS3.
– Tool native Apple iBooks Author to create rich books.
– EPubs 2.0.
– Video editing and creating web microsites.
– Video Editing pills for platforms and MOOCs (massive online open courses) (client COLLAHUASI)
May 2012 - June 2013 Madrid, Spain

3010 Technologies

Intern Designer in digital projects

Clients: 3010 TECH (in-house), EOI (Escuela de Organización Industrial)
Interaction designer
Departmento: graphic design
Projects:
*Multitouch Tale "The Selfish Giant"
*Multitouch Tale "Caperucita Roja"
*Rehabilitación Protésica
*Manual Árbol Estratégico EOI

– Learning to make digital publications with Adobe Digital Publishing Suite.
– Interaction design since ebooks until electronic interactive apps for tablets.
October 2011 - April 2012 Madrid, Spain

Education

UX Learn

Course Of Product Design

This specific course is designed to know and implement the complete process of product design: the definition phase, research, analysis, design, development, launch and delivery.

The modules of this training course are:

1- Introduction to the product design process
2- Product definition
3- Research and benchmark
4- Analysis of users
5- Interaction design
6- Implementation
7- Launch and improvements
2016 - 2016 Spain

UX Learn

Course Of Usability and User Experience

Online UX Course Learn usability and user experience whose methodology was to understand:
* A global vision of a web project from the perspective of the methodology of User Centered Design;
* Key concepts and techniques used to perform the process of information architecture and conceptualization in a web project;
* Usability evaluation methods that can be performed in phases of a web project.


The modules that make up this training course are:
1- Ethnographic Research
2- Technical construction people
3- Card sorting
4- Tree test
5- Creating a site map
6- Prototyping
7- communication information architecture
8- Focus group
9- User tests
2013 - 2013 Spain

Deusto Formación

Course of Advanced development of applications for mobile devices

– Management of projects
– Developer of apps for mobile devices
2013 - 2013 Spain

Institute Tracor

Official Master's Degree in Communication Design

Graduate program fully integrated graphic design within the EHEA (European Higher Education) valid throughout Europe and taught in collaboration by the School of Design Institute of Communication Arts TRACOR and San Pablo CEU University.
2010 - 2011 Madrid, Spain

University Of Salamanca

Licenciate degree in Fine Arts

Bachelor of 5 year career specializing in artistic drawing for 5 years and Graphic Design for 4 years.
2005 - 2010 Salamanca, Spain

I.E.S. Reino Aftasí

Bachelor of Fine Arts (B.F.A.)

Cum Laude
2003 - 2015 Badajoz, Spain

Languages

Spanish (Native),
English (Advanced),

Skills

Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, Asana, Attention To Detail, Axure, Benchmark, Bootstrap, Brainstorming, Capacity Of Effort, Creativity And Innovation, CSS, Customer Journey, Dropbox, Emotional Intelligence, Google Analytics, Google Drive, Guerrilla Test, HTML, InVision, Jira , Learning Capacity, Lookback, Management Capacity, Motivational Ability, Office 365, Organization And Planning, Perseverance, Positive Attitude, Prototyping, Research, Sketch, Skype, Teamwork, User Journey, User Tests, Ux, Visual Design, Wireframes, Zeplin,

My hobbies

Animals
Nintendo videogames
Surfing on the Internet
Coffee
Driving
Countryside
Trips
TV Series
Fitness
Music