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A well-travelled graphic designer with about 20 years professional experience, inhouse and studion environments as both a permanent and freelance creative team member.

Graduated in 1997 with a BA in Visual Communication Design from Middlesex University. Specialisation in branding and iconography at the Escola M… Read More
A well-travelled graphic designer with about 20 years professional experience, inhouse and studion environments as both a permanent and freelance creative team member.

Graduated in 1997 with a BA in Visual Communication Design from Middlesex University. Specialisation in branding and iconography at the Escola Massana, Barcelona.

Fluent in English, Italian, Portuguese, Spanish and French.

Professional design experiences include identity, campaigns and editorial work for small businesses to international corporations and local government.

Draws inspiration from different cultures’ visual and verbal trends. Armed with strong design concepts, clean use of typography, colour psychology, pre-press, video production knowledge and enthusiasm for making things work! Read Less
Branding and identity is... the way companies represent themselves. A consistent, simple and relevant solution is the strongest.

The biggest risk: failing to accept that it's not just about the logo.

The biggest reward: when it all comes together seamlessly.
Editorial design is... a balancing act to set the tone via typography, hierarchy of information, imagery and layout - and the relationship between them.

Campaign design is... being true to the brand, message and setting a realistic goal. Keeping it simple is not a quick step.
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