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I've been a designer, art director, creative director and a so-so writer. I’ve made my clients a lot of money. Millions actually. Clients like: B of A, HP, Siemens, Nortel and on and on. The idea of delivering a ROI doesn't frighten me at all. Maybe it's the challenge. Or, the coffee I drink in the morning.
I de… Read More
I've been a designer, art director, creative director and a so-so writer. I’ve made my clients a lot of money. Millions actually. Clients like: B of A, HP, Siemens, Nortel and on and on. The idea of delivering a ROI doesn't frighten me at all. Maybe it's the challenge. Or, the coffee I drink in the morning.
I develop and produce: advertising, print, online even some radio, direct mail, collateral, branding, "Flash" movies, naming, tradeshow graphics (& promotion) and a host of other pieces that fall in between the cracks.
Over the years I've won over 100 creative awards. I know, go figure.
But today, I do what I want with who I want.
Actually, it's very refreshing. Read Less
  • Creative Director
    Soto Creative — Los Altos, CA, USA
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I design, direct, manage and write.
My goal was and still is today to deliver my clients a ROI. Uh-huh. Get results, otherwise I'm creating wallpaper, and I'm not a decorator.
Creative advertising and graphic designer and now morphing into Fine Art where life for me began.
However, I still do work in advertising & design, ideally with non-profits.
But after all the years it has come down to this: Life is too short to work with jerks.
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