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Merry+Valenzuela is a New York –based creative lab specializing in branding and communications. We partner with our clients to shape and implement both creative communications and progressive visual-design strategies that build and reinvigorate their brands. Our widespread experience allows us to provide clients w… Read More
Merry+Valenzuela is a New York –based creative lab specializing in branding and communications. We partner with our clients to shape and implement both creative communications and progressive visual-design strategies that build and reinvigorate their brands. Our widespread experience allows us to provide clients with a full range of services. Read Less
01. Follow your instincts
02. Measure twice, cut once
03. Eat, drink, sleep the strategy
04. Over-deliver
05. Never use Comic Sans
06. Take responsibility
07. Zig when everyone Zags
08. Don't be afraid to fail
09. Take the initiative
10. Believe in your Team
Laura Valenzuela
Co-Founder/Creative Director

Laura comes from a family of designers, architects and artists. Conceptual thought, expressed in visual forms, enveloped her childhood. Having grown up in Costa Rica she acquired almost an innate ability to produce work that people quickly connect with emotionally.

U… Read More
Laura Valenzuela
Co-Founder/Creative Director

Laura comes from a family of designers, architects and artists. Conceptual thought, expressed in visual forms, enveloped her childhood. Having grown up in Costa Rica she acquired almost an innate ability to produce work that people quickly connect with emotionally.

Utilizing the city of New York as her whet stone, she honed her senses over the years, and procured extensive knowledge in her field.

Laura thinks the friendlier, more open approach to all relationships, including business, comes from Costa Rica itself,
a peace-loving place.

“Two thoughts. First, taking notes when you’re with a client is critical to understanding their needs, desires, their companies.
You listen more closely when you take notes. Second, computers are great for growing an idea, but my best work has always come from first sitting in a quiet space with a notebook and a Sharpie. A great result always starts from a list of interesting ideas.”

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Bea Merry
Co-Founder/Director of Business Development

Bea holds both a Law Degree and a Masters in Stock Markets and Financial Markets from the Complutense University of Madrid and the "Instituto de Estudios Bursatiles". After finishing school, she booked airborne passage for Madagascar where she went to work as the Managing Director of the non for profit La Casa del Agua de Coco and lived there for 8 months. An offer by the United Nations, brought her to New York to work as an Advisor for the European at the UN.

A persistent voice told her that she would never be truly happy until she indulged her creative desires. And so she put together a portfolio, got a 2 year Scholarship and went back to school. She collected her third degree (in Photography) from the International Center of Photography.

These days, Bea spends most of her time helping to grow the company she co-founded. She oversees business development, handles the contract side of things, and sometimes, contributes creative ideas. Of course, she’s never far from her camera.

Her motto: “With the right group of talents, the collective force is multiplied by 10.”

And, a quote she loves: “Quién Aventura, Ha ventura.” Read Less
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