For me, experimentation is one of the most enjoyable parts of the design process. Be it experimentation of solution, idea or technique, asking questions and developing the project through these design elements is a key feature of my working style. I particularly enjoy experimenting with typography and combining traditional and modern processes or techniques to create exciting, interesting and often humerous work.

Equally, I enjoy producing conceptual work that places heavy emphasis on user or observer interaction. This may be through different forms and to varying degrees; perhaps changing an opinion, or encouraging an audience to consider another. Perhaps physically involving him or her in a piece causing it change and evolve further, or perhaps taking an element of the solution home to interact with it further and with others. Read Less