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Design the World Ahead is his motto. Innovator, tech entrepreneur and risk taker, Jack Lafortune is the CEO and Founder of JED Lab, an independently-owned, branding and content company based in Montreal and Toronto. Our focus is helping emerging brands and entreprenuerial brands highlight their authentic voice by … Read More
Design the World Ahead is his motto. Innovator, tech entrepreneur and risk taker, Jack Lafortune is the CEO and Founder of JED Lab, an independently-owned, branding and content company based in Montreal and Toronto. Our focus is helping emerging brands and entreprenuerial brands highlight their authentic voice by creating a story through strategy and positioning, identity, website design, copy, packaging, advertising as well as video, photo and virtual reality content.

After achieving an accelerated bachelor’s degree in Computer Science from the Sherbrooke University in Canada, Jack quickly made his way to the top of hierarchy and was a leader in his field in his early 20s. By the age of 25, he was promoted to IT Director managing a team of senior content management developers for the aerospace company Pratt & Whitney Canada, and led the innovation department before launching JED Lab Media.

Creative problem solving is his passion as he created the first automated machine learning expert system of human resources management of unionized employees, called the Layoff Simulation System right before 9/11. A complex algorithm that was crucial during decision making while cyclical economic downturns occurred in the aviation industry. This system was immediately recognized as a success and was awarded the highest excellence certification ACE GOLD for meeting the standards of improving, and sustaining quality and productivity throughout all of corporation. At this time, he rapidly established himself as a rising talent in the field and was groomed for management positions early. After getting a decade of experience as a progressing senior manager, Jack established JED Lab, after surviving the Haiti Earthquake in 2010. This pivotal moment had him realize that the world was facing greater issues. By vision, passion and hard work, he believes his ideas can change the world.

A man of action, he credits his success to an innate creativity, superior negotiating skills, and fearlessness in the face of adversity. Beside his professional endeavors, he is a board member and spokesperson for the Residence Menard & Lafortune that helps mental health and schizophrenics across Quebec Province.
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