Project Views
Appreciations
91
Followers
36
Following
52
Jean Kropper, of Paper & Pixel helps brands extend digital campaigns into print in ingenious ways. Clients come to Paper and Pixel when they are upset that their marketing is not memorable, that it is forgotten two weeks after a campaign. They want higher response rates and higher engagement. We design print promo… Read More
Jean Kropper, of Paper & Pixel helps brands extend digital campaigns into print in ingenious ways. Clients come to Paper and Pixel when they are upset that their marketing is not memorable, that it is forgotten two weeks after a campaign. They want higher response rates and higher engagement. We design print promotions that engage the senses and inspire response. They are three dimensional in paper, polypropylene and other materials. Jean is an innovative paper engineer, designer and direct marketer. She collaborates with corporate marketers, agencies, designers, printers, mail houses and manufacturers.

"I design formats that intrigue, engage, and support the marketing messages they carry... and invite response. When people play, they are having fun and are less critical and more receptive. That's great for reaching people."
Jean is the internationally published author of three books on hand book binding, papermaking and cards and has taught in the US, Canada and around Australia. Her workshops in paper engineering and inventive print promotions for designers and art directors give them skills to design in 3D.

Paper & Pixel specialise in 3D promotions such as pop-up direct mail (dimensional mail, lumpy mail, direct marketing), leave behinds for trade shows and conferences, installations and table decorations that brand an event.

Jean's background is in advertising, design, direct marketing, and unusually, hand bookbinding.

"I would see these amazing artist's books in galleries. Fifty people might see them. Now I am taking those captivating paper forms into direct marketing and advertising so 10,000 people can see them. I want to translate commercial messages into an inventive curiousity- inspiring form so prospective customers want to read them. The unusual shapes and structures grab people's attention and support the communication of marketing messages. Read Less
Member since: