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Specializing in product design for e-commerce, B2B & B2C solutions and brand development in native apps, web applications, e-learning and interactive multimedia (gaming) experiences in agile environments. Highly successful in leading design/UX teams with hands on experience in analyzing quantitative data from anal… Read More
Specializing in product design for e-commerce, B2B & B2C solutions and brand development in native apps, web applications, e-learning and interactive multimedia (gaming) experiences in agile environments. Highly successful in leading design/UX teams with hands on experience in analyzing quantitative data from analytics in combination with user research to provide recommendations on design strategy that supports business requirements, maximizes ROI and determine A/B test KPIs. Extremely competent in wireframes, user flows, personas, information architectures and creating User Testing cases to improve usability and conversion rates. Highly proficient in leading UI/Branding/Content strategy efforts with a strong focus on enhancing Brand. Being a tech savvy leader with extensive experience in e-Commerce, B2B & B2C solutions Digital marketing has allowed me to continuously challenge my teams by exploring the latest products and technology while fulfilling business needs. Lead and mentored internal Design teams (both local and abroad) as well as managed relationships with external agencies and freelancers. Demonstrated ability to develop and create customized production pipelines for UX/UI teams as well as traditional marketing Design teams. Read Less
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