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My interest in design and branding began with music. As the dream to become a Rockstar grew, so did the attention to the names, colors and genre-aesthetics involved within the promotion of the band.

Now, having pursued Graphic Design, I realize that despite the infinite possiblities a computer seemingly provides,… Read More
My interest in design and branding began with music. As the dream to become a Rockstar grew, so did the attention to the names, colors and genre-aesthetics involved within the promotion of the band.

Now, having pursued Graphic Design, I realize that despite the infinite possiblities a computer seemingly provides, the real limitations, or creative direction, comes in the shape of the information. Finding the ideal shape of the information, and letting the information be what it WANTS to be, is what I set out to do.

That's why I say, "Design what should be." Read Less
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