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"Deconditioned Reflex - Design that steps on the right toes!"

Part-time Freelance Graphic Designer. Specialized in providing a complete brand for clients, with accents on typography, branding, illustration, front-end webdesign, audiovisual animation, 3d design, interaction design, endeavoring multimedia concepts … Read More
"Deconditioned Reflex - Design that steps on the right toes!"

Part-time Freelance Graphic Designer. Specialized in providing a complete brand for clients, with accents on typography, branding, illustration, front-end webdesign, audiovisual animation, 3d design, interaction design, endeavoring multimedia concepts and campaign developement. I have an international focus, which corresponds with a broad clientbase all over the world including the Netherlands, Brazil, Portugal Belgium, Germany, Ireland, Hungary, Russia, China, and beyond - both in the commercial and non-profit sector. I have worked in design & marketing departments in a multitude of sectors, including Agriculture, Foodstuffs, Catering, Wholesale, Entertainment, Petrochemics, Journalism, Politics, and the Public Sector.

Personally i have various passions including (art)history, geo-politics, music, game design/developement, and literature. One the one hand i’m a kind hearted and motivated designer who wants to go the extra mile for clients, and on the other a rebel who’s passionate about social justice and raising my voice for a better world. The edgy and thought-provoking undertones in my designs are a clear reflection of this.

The name “Deconditioned Reflex” stems from Ivan Pavlov’s theory of classical conditioning. As the famous example of “Pavlov’s Dog” states that when a certain stimuli is repetitively associated with a certain reaction or result, someone will keep associating that stimuli with that response. For example; in marketing, certain colors or designs are associated with a specific type of product (often set by a dominant brand in that sector). As a designer, i try to break certain trends and associations, to create something new and stimulating - something paradoxal even - to either make the demographic think, to provoke their curiocity, or both. Wether you want to promote a nobel cause, or just to get the clients interest - drawing outside the lines makes them look. Thats how i “de”condition their mental reflexes - stepping on the right toes! Read Less
I am currently in the process of uploading my portfolio onto Behance, in tandem with launching my new portfolio site. More work will follow soon! i will do my best to upload atleast one new project a day over the next couple of weeks!
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