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Some things in life are slick, polished and blatantly obvious. But for Norma V. Toraya, who’s known as Crankbunny, these are exactly the things she shies away from. Instead, Crankbunny is more inclined to explore storytelling through curiosity and timeless concepts while working as an animation director and paper… Read More
Some things in life are slick, polished and blatantly obvious. But for Norma V. Toraya, who’s known as Crankbunny, these are exactly the things she shies away from. Instead, Crankbunny is more inclined to explore storytelling through curiosity and timeless concepts while working as an animation director and paper artist.

A fine-arts background in sculpture and graduate studies in animation have inspired a magical melding of different techniques in Crankbunny’s work - including her recognizable hand-drawn painterly style, traditional cut-out camera work, stop-motion and digital tomfoolery with live action.

Crankbunny has directed commercial spots, TV intros, music videos and documentary film shorts for Nike, ING, Nestle, Darkhorse, Holt Renfrew, Rush, Etsy, W Network, MuchMusic, United Airlines and other similar lovely folks. She also continues to produce personal work showcased through Stash, Wired Magazine, FITC, OFFF, DotMov Shift Japan, ROJO and gallery spaces throughout the world. Her short “Animals Will Leave Us First” is part of the Museum of Modern Art New York permanent collection.

Recently, Crankbunny founded the Secret Society of Paper Cuts. The SSoPC is a membership based serialized storybook instructional on creating paper puppets, toys and automata that stems from her flat puppetry work in animation. Crankbunny with Quayside Publishing also released a “Paper Puppet Palooza” which coincides with her own line of interactive pop up cards and paper toys. Read Less
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