Started his studio in 2013. He focuses on Chinese character, typography and branding design. His works are featured by Chinese Esthetics, such as LiZhi FM's logotype「荔枝FM」, SnapPea「豌豆荚」, Polyphony「复调」，EastClover「東祥金店」, Zi.com「字里行间」, CocoonLee「茧迹」, RedCloud「赤芸」etc.
He has received some awards and recognitions, including one of the 10 most inspiring designers in China by Design China, one of the 10 prominent designers in China by Beijing Design Week and New Weekly etc. He has written and designed a well-known book named『设计师的自我修养』『治字百方』about typography and logotype.