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After a decade in advertising working as a copywriter and creative director, I've made some pretty great ads. Lots of horrible ones too. Swings and roundabouts, really.

Won a Grand Prix, 3 Golds & a Silver at the 2016 Middle East/Africa Loerie Awards in August, so that's nice.

Traversing ATL, BTL & TTL, it's bee… Read More
After a decade in advertising working as a copywriter and creative director, I've made some pretty great ads. Lots of horrible ones too. Swings and roundabouts, really.

Won a Grand Prix, 3 Golds & a Silver at the 2016 Middle East/Africa Loerie Awards in August, so that's nice.

Traversing ATL, BTL & TTL, it's been a privilege to create campaigns with a focus on integrated work, social, brand content and activations. I'm also well-versed in creating, writing and producing commercial, video and online content - from typical 30 second TV spots through to full-length branded webisodes. Read Less
  • Copywriter
    Freelance — South Africa
  • Creative Director
    Saatchi & Saatchi — Cape Town, South Africa
  • Creative Director
    FCB Cape Town — Cape Town, South Africa
  • Copywriter & Creative Group Head
    Ogilvy & Mather — Johannesburg, South Africa
View Full Resume
GRAND PRIX - Integrated - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - Integrated - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - Branded Content - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - PR - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEy… Read More
GRAND PRIX - Integrated - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - Integrated - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - Branded Content - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
GOLD - PR - 2016 Africa & Middle East Loeries: Ster Kinekor #OpenEyes
SILVER - 2016 Africa & Middle East Loeries: Dairy 'Just Enough Energy for Teens' TV Campaign

1st PLACE - Ad of the Month, July 2016, Digital & Interactive: Ster Kinekor #OpenEyes
2nd PLACE - Ad of the Month, June 2016, TV/Video/Cinema: Ster Kinekor #OpenEyes
3rd PLACE - Ad of the Month, June 2016, Print: We The Brave - 'Stigma' Campaign
2nd PLACE - Ad of the Month, May 2016, TV: Dairy 'Just Enough Energy for Teens' Campaign





SILVER - Pendorings 2014: Musica – ‘Mouth Music’ TV
BRONZE - Apex Awards 2014: Cell C ‘Wake Up South Africa’

BRONZE - Loeries 2013: Castle Lager ‘One One Eight Crafted Lager’ Experiential
GOLD - Assegai Awards 2013: Cell C ‘Change to Cell C’ - Outdoor/Ambient/Print
GOLD - Assegai Awards 2013: Cell C ‘Change to Cell C’ - Direct Response Campaign
BRONZE - Assegai Awards 2013: Castle Lager ‘Africa United’ - Outdoor/Ambient/Print
BRONZE - Eagles Print Awards 2013: KFC Coffee ‘Yawners’
BRONZE - Loeries 2013: Castle Lager ‘118 Crafted Lager’ Alternative Media & Field Marketing
SILVER Pendorings 2013: Cell C ‘Respek Aan…’ TVC
1st PLACE - Ad of the Month, December 2012: KFC ‘Yawners’ Print
3rd PLACE - Ad of the Month, November 2012: Cell C ‘Power To…’ TV
GOLD - Loeries 2012: Siemens ‘COP17 Baobab’ - Activation & Special Build
1st PLACE - London Event Awards 2012: Siemens ‘COP17 Baobab’
SILVER - Assegai Awards 2012: Castle Lager – ‘Superfans’ Alternative Activations
SILVER - Assegai Awards 2012: Miller Genuine Draft – ‘Miller Music Tour West’ Social Media
GOLD MEDAL - Promax Awards 2011: SuperSport SuperDiski ‘Goalmouth’ Campaign
BEST IN BOOK - Ogilvy Global Showreel 2011: Sun City Springbreak ‘Human Billboards’ Campaign
LEADER - Assegai Awards 2011: Miller Genuine Draft – 'Dark Horse' Digital Campaign
LEADER - Assegai Awards 2011: DStv – January, Sorted' Digital Campaign
SILVER - Apex Awards 2011: Castle Lager – ‘Standing the Test of Time’ Campaign
BEST IN BOOK - Ogilvy Global Showreel 2010: Nike Football 'Make the Difference' Retail Campaign
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