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User Experience Strategist & Consulter
Founder & Director of DUX Coworking (www.duxcoworking.com)
melinalves@gmail.com
melina@duxcoworking.com

Partner of Razorfish Brazil, AlmapBBDO, F/Nazca, Possible Worldwide and others.
Interaction Designer & Information Architect
Invited Professor of UX and Usability MBA of … Read More
User Experience Strategist & Consulter
Founder & Director of DUX Coworking (www.duxcoworking.com)
melinalves@gmail.com
melina@duxcoworking.com

Partner of Razorfish Brazil, AlmapBBDO, F/Nazca, Possible Worldwide and others.
Interaction Designer & Information Architect
Invited Professor of UX and Usability MBA of FIT | Faculdade Impacta de Tecnologia | Brasil/SP;


I'm working in online and offline advertising agencies since 2001 like AlmapBBDO, Razorfish, W+K, NeogamaBBH, SunMRM and others.

My experiences include UX Coordination and Management; Web Writing and Copywriting; SEO management; Sponsored Links (management and creation), CRM strategies; Stakeholders and User interviews, testing and monitoring; Storytelling and Screenplays, Gamification to improve brand utility products, digital plataforms and social media strategies, using Activation Marketing, Direct Marketing and Relationship Marketing skills. Read Less
  • User Experience Leader by DUX Coworking
    Razorfish — Brazil
  • Coordination UX Consulting by DUX Coworking Partner
    Almap BBDO Brasil — Brazil
  • User Experience Consulting by DUX Coworking
    Bradesco — Sao Paulo, Brazil
  • UX Researcher & Consulting by DUX Coworking
    Dentsu — Brazil
  • User Experience Consulting in a Razorfish & DUX Coworking partnership
    Renault — Sao Paulo, Brazil
View Full Resume
Graduation:

- Post Graduated in Information Architecture from FIT 2009;
- Graduated in Advertising from Faculdade Cásper Líbero 2004;
- Certified Techniques Screenplay by Syd Field 2008, by Walter Webb 2004 and by Romeo Di Sessa 2003;
- Certified Google Adwords Advanced Professional 2009;

Update events:

SXS… Read More
Graduation:

- Post Graduated in Information Architecture from FIT 2009;
- Graduated in Advertising from Faculdade Cásper Líbero 2004;
- Certified Techniques Screenplay by Syd Field 2008, by Walter Webb 2004 and by Romeo Di Sessa 2003;
- Certified Google Adwords Advanced Professional 2009;

Update events:

SXSW (2013), UX Week (2011), EBAI (2010,2009,2008), IxDA (2011, 2012) TDC (2011), HubSpot, Google Workshops, Facebook Workshops; Participation in strategic media and behavior presentations by main websites from Brazil.

Studied specific courses about Psychology and Philosophy by Oswaldo Giacóia Júnior (2004) and Archaeology of Media and Semiotics by Siegfried Zielinski (2001).

I was visiting advertising agencies in San Francisco and New York for 1 month to extract a personal benchmarking about UX coordination, workflow and deliverables. Read Less
UX Lead at Razorfish Brazil.
Procter & Gamble usability update consulting; Odebrecht Strategy and Interaction Design for one new Copa plataform; Azul Linhas Aéreas Usability consulting and Interaction Interface Design maintenance; Terra App for soccer, Samsung SmartTV interaction design for new product in Brazil. … Read More
UX Lead at Razorfish Brazil.
Procter & Gamble usability update consulting; Odebrecht Strategy and Interaction Design for one new Copa plataform; Azul Linhas Aéreas Usability consulting and Interaction Interface Design maintenance; Terra App for soccer, Samsung SmartTV interaction design for new product in Brazil.

UX Freelance Coordination at AlmapBBDO ( BBDO agency in Brazil )
In AlmapBBDO I helped to improve and create a new workflow to integrate the UX team into the offline and online teams, using UX skills to developing consistent creations since the briefing time. There, we help Gol Linhas Aéreas Inteligentes to be one of the main brands at Facebook Brazil; and we construct the Global Social Media Engagement Strategy to GE start your communication in social networks websites in Brazil. I worked with Pepsi, Volkswagen, General Eletrics, Gol Linhas Aéreas Inteligentes, Havaianas, Audi, AlmapBBDO.

IA Freelance at Wieden+Kennedy Brazil
I worked with WK in a social media project to PFC Futebol Clube, a pay-TV from Brazil. We construct a customizing blog to engage the "soccer lovers" to watch your team at PFC Channel during the Brasileirão championship.

UX Coordinator at iThink
I worked with Johnson & Johnson in a new website for Moms and Adults products, helping to develop UX strategies to construct a new social networking hub for Moms; with Itaú Bank, I helped to improve the UX strategy and interface design for a new Finance Manager Platform for Companies Accounts: a dashboard way to manager business using a completely new technology for the bank. I helped to improve the UX Strategy to create a new WebMotors Platform, the most bigger website to finance, sell and divulge cars in Brazil. Other brands that I worked: Syngenta, Nestlé (Chamyto) and Senac.

Head of UX at Insula Comunicação and NeogamaBBH ( BBH agency in Brazil )
When NeogamaBBH opened your online agency named Insula Comunicação, I was invited to start Information Architecture team and User Experiences skills there. We named the "Architecture of Experiences" discipline. A team that will be grow to help the Planners, Developers and Designers to create brand utilities. There, I was able to start the SEM skills, SEO skills and a new way to integrate Digital in an Offline Advertising agency. We create the first iPhone app in Brazil using reality augmented, the Presença iPhone App and the first Financial Education platform using artificial intelligence and multimedia content, both products for Bradesco Bank, the 6th most valuable brand in the world. I worked with TIM, Bradesco Bank, Diageo, Ajinomoto, Perfetti Van Melle, AutoStar and Sawary.

Copywriter, SEO creative and UX strategist at SunMRM ( MRM group and Mccann Erickson online agency )
I helped to developing Creatives Road Map to standardize and strengthen brand recognition and language to Aymoré Financiamentos, Correio Braziliense and Real Bank. I started the SEO skills to Next Generation Center by Intel and others Intel websites helping to improve the knowledge about Intel products using game mechanics; I helped to created a Intranet social networking to Aymoré Financiamentos, and a Platform to improve the communication between Nutricionistas and users with Bimbo and a Social Networking Website to Real Bank to help seniors persons to share opinions and arts. I worked with Intel, Wyeth, Banco Sudameris, Banco Real, Banco Santander, Editora Abril, General Motors, Correio Braziliense and Aymoré Financiamentos.

Copywriter at Fábrica Comunicação Dirigida
I worked with Estadão, Telefônica, Albert Einstein Hospital, Orbital, Redecard, Credicard, Citi, Mastercard, Itaú Bank. I used the UX skills in an Direct Marketing Agency, after all, this was the first marketing discipline that started to communicate with the users how they are. There, I improved my CRM and BI knowledge to connecting brands and people, and I used all screenplay technics to TV, Online Advertisings, Institutional Films and Intranet Platforms, always thinking UX Strategys.

Copywriter at GreyZest Direct ( Grey group )
I worked with Oracle, StarOne, Embratel, Fundação Dom Cabral, Compre Bem Supermercados, Itaú Bank and Claro, creating new ways to communicate and learning how Direct Marketing can be strong in online and offline advertisings. Read Less
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