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I have been creating illustrations and designs for over 20 years. As an illustrator, I translate and express ideas into visual representations. My illustrations stand alone as complete pieces of art as well as enhancements to other designs.

As a designer, I have worked in a corporate environment as part of a lar… Read More
I have been creating illustrations and designs for over 20 years. As an illustrator, I translate and express ideas into visual representations. My illustrations stand alone as complete pieces of art as well as enhancements to other designs.

As a designer, I have worked in a corporate environment as part of a large team, as well as individually with small businesses on logos, business cards, letterheads, envelopes, brochures and other collateral. I create print ready artwork on time and within budget. I use my illustration background to create eye catching and relevant designs. Read Less
  • Production Artist/Illustrator
    It's About Time — Armonk, NY, USA
  • Freelance Marketing artist/DTP
    Mines Press — Yorktown, NY, USA
  • Production Artist
    The Guild Group — White Plains, NY, USA
  • Communications 3_Graphics Specialist
    Siemens — Tarrytown, NY, USA
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Lisa A. Ida
Wappingers Falls, NY 12590 • 845.729.0586
lisa_ida@icloud.com
https://www.behance.net/HudsonValleyGrafix

Art Director / Graphic Designer

Outstanding leadership, business acumen, and artistic talent leveraged to deliver quality marketing and print-design projects.
Over 20-year progressive career di… Read More
Lisa A. Ida
Wappingers Falls, NY 12590 • 845.729.0586
lisa_ida@icloud.com
https://www.behance.net/HudsonValleyGrafix

Art Director / Graphic Designer

Outstanding leadership, business acumen, and artistic talent leveraged to deliver quality marketing and print-design projects.
Over 20-year progressive career directing and implementing a broad range of revenue-generating design projects, from conception through launch. Demonstrate expertise in visual direction, artistic innovation, and brand positioning while excelling within fast-paced, time-sensitive environments. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with all organizational standards.
Areas of Emphasis
• Project Management
• Graphic Design
• Digital Production
• Logos / Brochures / Business Cards
• Cross-Functional Collaboration
• Art Direction / Leadership
• Cost Control / Budget Administration
• Staff, Vendor, and Media Relations

Professional Experience

Siemens Heathineers – Tarrytown, NY
Digital Production Artist, 3/2007 to Present
Leverage creativity and design sense to successfully manage and coordinate design projects, providing strategic leadership to support personnel. Actively involved in several branding efforts across Immulite, Advia Centaur, and Advia Chemistry. Utilize Adobe CC software to develop labels, cartons, and shippers, ensuring compliance with FDA regulations. In addition, update and maintain symbols library for Global Reagent labeling.
• Played integral role in three branding changes within the past eleven years.
• Updated and standardized the packaging layout for all Advia Chemistry labeling out of the Tarrytown office.
• Commended for the quick resolve of a layout issue and was able to include 2D barcodes to System Value Sheets.
• Served on team for high profile XPT 2D Bar code Master Curve Project.
Empress Ambulance – Yonkers, NY
Freelance Artist, 11/2016 to Present
Serve as Artist on Demand, developing an updating an array of posters, fliers, mailers, and other various collateral material to support organizational expansion.
• Successfully designed the 2017 calendar, which went viral within the company and became the largest part of their marketing design.
• Credited with delivering robust, focused design concept for tri-fold brochure for marketing meeting.
• Created a department shield for Clinical Services and cleaned up and older design for the Special Operations Department.
It’s About Time (Herff Jones) – Armonk, NY
Production Artist / Illustrator, 10/2006 to 2/2007
Oversaw artistic design, creation, tone, and final execution to capture viewer interest of science books, while ensuring projects were completed on target and on deadline.
Mine Press – Cortlandt Manor, NY
Marketing Artist, 3/2006 to 10/2006
Thoroughly assessed client’s needs, then analyzed and implemented the best designed solution. Developed an updated an array of marketing material for catalogs and websites to help grow business.
The Guild Group – White Plains, NY
Production Artist, 2/2005 to 11/2005
Held concurrent responsibility for creating all art for Kraft Packaging, HBO Gospel presentation. In addition, responsible for D&B and Master Card employee handbooks and style guides. Worked with other high growth brands including Starbucks and Nabisco, to design their packaging.
Satti Print – Somers, NY
Marketing Artist, 6/2004 to 2/2005
Collaborated with creative team to develop artwork for marketing material for sales sheets, tradeshows, and website. Repeatedly generated new ideas, designs, and concepts to support the development of effective collateral material.

Additional Experience
Freelance Artist (2004 to 2005) Bridge Row Communications, Irvington, NY
Freelance Artist (2002 to 2002) KPMG, Montvale, NJ
Freelance Production Artist (2001 to 2001) New York Law Journal
Production Assistant (2000 to 2001) PARS International


Educational Background
Illustration, School of Visual Arts, 1991
HS Diploma, Art, Edward R. Murrow High School

Technical Proficiency
Tools:
Adobe CC (Illustrator, Photoshop, InDesign), Solidworks 3D
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