Usen Esiet

Creative Strategist

New York, NY, USA
A multi-disciplinary thinker and storyteller interested in working within a creative and collaborative environment where I can help bring bold ideas to life for global brands.

Work Experience

United Nations Population Fund

Digital Strategy

November 2014 - Present New York, United States


Freelance Brand Strategist

Worked directly with creative professionals, independent retailers and non-profit organizations to significantly enhance their brand strategy, cross-channel marketing, and social media engagement. Clients included: Stefan Al Architects, Mahir Floral and Event Design, Action Health Incorporated (AHI), and The Virtuous Style.
November 2013 - November 2014 New York, United States


Strategy Intern

Served as a partner to the agency's strategy team by delivering insightful brand thinking, exploring digital consumer behavior, and adding strategic rigor to new and ongoing projects. Brand work included: WellPoint, Herbal Essences, Toyota, Stoli, Almay, and Fancy Feast.
August 2013 - October 2013 New York, New York, United States


Digital Marketing Intern

Managed the development and delivery of the company’s first global website in collaboration with local digital agency Vauman. Supported the marketing team with digital content strategy development.
May 2013 - June 2013 Shanghai, China


Brand Identity Consultant

Partnered with the CEO/Project Lead to help express the brand across digital, social and print. Developed solutions for implementing a brand strategy through verbal and visual identity, including positioning, messaging, campaign approach, tag lines, and visual expressions. Ensured that creative deliverables were completed on time and according to strategy.
September 2012 - April 2013 Boston, Massachusetts, United States

Evidence Action

Communications Associate

Integrated social media into the organization's global communications strategy. Coordinated internal communication with global staff across Europe, Africa and South Asia. Managed the organization's website redevelopment and delivery in collaboration with SunGard India.
July 2010 - June 2011 Washington, District of Columbia, United States


Emerson College

M.A. in Global Marketing Communication & Advertising (GMCA)

Developed comprehensive brand and marketing management plans to help introduce global brands into emerging markets across Asia and Africa.

Analyzed case studies and provided strategic recommendations to global brands, including Starbucks, Louis Vuitton, Hyundai, Li Ning, Lee Kum Kee, Motorola, and Harley Davidson.

Designed, conducted and analyzed quantitative and qualitative research during various course projects, including surveys, focus group interviews (FGI) and in-depth interviews.
August 2011 - September 2012 Boston, Massachusetts, United States

Communication University Of China (CUC)

Certificate of Global Marketing Communication

Collaborated with graduate students from CUC's School of Advertising to develop a study providing insights to foreign marketers interested in maximizing Chinese consumers’ engagement through viral video advertising and convergence culture.

Attended graduate lectures at CUC focused on media, media law, cross-cultural communication, and advertising practices in China.

Participated in interactive sessions at various advertising, marketing and media companies in Beijing and Shanghai, including LeTV Mobile Media & Technology Co., Cultural Creative Park of CUC, Youku Inc., DDB China Group, Edelman, and Mediaman.
May 2012 - June 2012 Beijing, China

Assumption College

B.A. in Marketing. Minor in International Business

Developed a market-entry strategy for Nike Baseball into the Japanese market as a final project for my course in International Marketing.

Developed a marketing plan for the EcoTarium, a museum of science and nature in Worcester as a final project for my course in Marketing Management.
August 2006 - May 2010 Worcester, Massachusetts, United States


English (Native),
French (Conversational),
Chinese (Beginner),


Brand Strategy, Integrated Marketing Communications, Social Media,