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Strategy. Naming. Creative
Статьи
Sense and Sensibility in Branding: the First Steps of Capturing the Consumer's Attention
http://www.thedieline.com/blog/2017/6/14/sense-and-sensibility-in-branding-the-first-steps-of-capturing-the-consumers-attention
Разум и чувства в брендинге
http://wtpack.ru/category/columns/Sense-Sensibility
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