Tyodi Hyojin Lee

Creative Director

Seoul, Korea, Republic of
Tyodi Hyojin Lee

Brand Experience Designer in Seoul, South Korea.
He is the brand experience designer based in Korea. He attempts to deliver the differentiated brand experience by boundlessly agonizing at the various intersections of brand and customers. He makes diverse graphic-and-illustration-based attempts, including branding, based on the antique things, new things, experience and value.

Work Experience

MARPPLE Corporation

CCO

December 2022 - Seoul, Korea, Republic of

Plus X

CO CEO, Creative Director

August 2021 - Present Korea, Republic of

PlusX

BX Director

iTOO BX Development, LOTTE HOMESHOPPING, 2020
WYD BX Development, LOTTE HOMESHOPPING, 2020
NEKER BX Development, 2020
ANDMARQ BX Renewal, 2020
STYLESHARE BX Renewal Proposal, 2020
February 2020 - February 2021 Korea, Republic of

Kaywon University

Adjunct Professor

Digital Media Design Dept.
August 2018 - August 2021 Korea, Republic of

Stndrd Creative Company

Creative Director

February 2019 - January 2020 Korea, Republic of

TUKATA

Co-Founder

Creative Director
January 2017 - Present Korea, Republic of

PlusX

Lead Designer, BX Team

Alipay, Antfinancial, 2018
ANORMAL, Blank Corporation, 2018
ETIQA, Filt Corporation, 2018
April 2018 - January 2019 Korea, Republic of

PlusX

Senior Designer, BX Team

Tencent Video, Tencet Group, 2017
TOMORROW X TOGETHER, Bighit Entertianment, 2016
11STREET, SK Planet, 2016
DOOTA Mall, DOOTA, 2016
DOOTA Duty Free, DOOTA, 2016
January 2016 - Korea, Republic of

PlusX

Junior Designer, BX Team

S.I.Village, SHINSEGAE International, 2015
CJ Logistics, CJ Group, 2015
BEAT, BEATPACKING COMPANY, 2014
Simply Juice, SHINSEGAE Department Store, 2014
January 2014 - December 2015 Korea, Republic of

Tyostitch

Freelancer

Hanbok Culture Week, KCDF, Hanbok Advanced Center
Branding
July-August 2018

SOONJEONG CLASS
Branding
May 2018

MARPPLE, Marketpress Inc.
Branding
January - May 2016

Public Kitchen
Branding
October - December 2015

theLAB108
Branding
December 2014 - February 2015

Smart self coach, SK Telecom
Application Widget UX/UI design
June - August 2013

Jarasum Jazz Festival, JIJF
Branding
December 2012 - May 2013

HDC, Hyundai-dvp
Bimonthly Company Magazine Cover Illustration
January - December 2013

Clue, Eland
Brand Promotion Graphic Works
October 2012 - May 2013

CU, BGF Retail
Monthly Company Magazine Cover Illustration
August 2012 - December 2013

Campus Note, Samsung DS
Device Solutions Monthly Magazine Cover Illustration
May - June 2013

La Clinique de Paris, Grand Hilton Hotel Seoul
Branding
November 2012

Fangogo, Manamong
Interactive Application Art Direction & Branding
June 2012 - December 2012

Hanwhain, Hanwha
Monthly Company Magazine Illustration
October - November 2012
June 2012 - Present Korea, Republic of

Education

Inha University

BFA. Visual Communication Design Dept.

March 2007 - February 2014 Incheon, Korea, Republic of

Awards

IF Design Award 2019

stndrd creative company - Corporate Identity, Winner

2019

RedDot Awards 2019

stndrd creative company - Corporate Identity, Winner

2019

German Design Award 2019

PRO RE NATA - Excellent Communications Design, Brand Identity - Winner

2019

German Design Award 2018

CJKX - Excellent Communications Design, Brand Identity - Special Mention

2018

IF DESIGN AWARD 2018

PRO RE NATA - Brand Identity Winner

2018

IF DESIGN AWARD 2017

MARPPLE - Brand Identity Winner

2017

IF DESIGN AWARD 2017

Public Kitchen - Brand Identity Winner

2017

IF DESIGN AWARD 2017

CJKX - Brand Identity Winner

2017

IF DESIGN AWARD 2017

11STREET - Brand Identity Winner

2017

RedDot Awards 2017

11STREET - Brand Identity Winner

2017

RedDot Awards 2017

S.I.VILLAGE - Online Platform Winner

2017

IDEA Design Award 2017

DOOTA - brand identity finalist

2017

IF DESIGN AWARD 2017

DOOTA - Brand Identity Winner

2017

KOREA DESIGN AWARD 2016

DOOTA - Brand Identity Grand Prize

2016

German Design Award 2016

Shinsegae Simply Juice - Brand Identity Special Mention

2016

IF DESIGN AWARD 2016

BEAT - Communication Gold Prize

2016

IF DESIGN AWARD 2015

Shinsegae Simply Juice - Brand Identity Winner

2015

RedDot Awards 2015

Shinsegae Simply Juice - Communication Design Winner

2015

JIJF Graphic Design Award

Jarasum Jazz Festival Graphic Design Competition - Grand Prize

2013

Mies Container

Mies Graphic Design Competition vol.2 - Silver Prize

2013